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<blockquote data-quote="Steve Conan Trustrum" data-source="post: 1826878" data-attributes="member: 1620">Hellhound hit it in one -- a wise business starts with a well-researched plan involving finances and market sustainability. That is the proper way to begin with marketing. In other words, know how much you have to spend, know how much things will cost, and know how much of the market you can rely upon. Without that, advertising, reviews, and all the like aren't worth squat -- they are the second (or even third) step of marketing, not the first or only.I'm incredibly sorry for all the freelancers who ended up getting burned and find it odd, however, that this publisher goes down and slides right into a company that claims it can properly market my products for me. I mean, honestly, having your previous gaming company come crashing down around your ears is not exactly the biggest confidence builder for Studio 2 -- printing, wharehousing, and other mundane tasks sure, why not, but MARKETING? Personally, I'm of the opinion that Studio 2's start-up cash would have been better spent paying off previous debts first. Legally Studio 2 may not be required to as a separate entity, but it would have been the classy thing to do.</blockquote>

[QUOTE="Steve Conan Trustrum, post: 1826878, member: 1620"] Hellhound hit it in one -- a wise business starts with a well-researched plan involving finances and market sustainability. That is the proper way to begin with marketing. In other words, know how much you have to spend, know how much things will cost, and know how much of the market you can rely upon. Without that, advertising, reviews, and all the like aren't worth squat -- they are the second (or even third) step of marketing, not the first or only. I'm incredibly sorry for all the freelancers who ended up getting burned and find it odd, however, that this publisher goes down and slides right into a company that claims it can properly market my products for me. I mean, honestly, having your previous gaming company come crashing down around your ears is not exactly the biggest confidence builder for Studio 2 -- printing, wharehousing, and other mundane tasks sure, why not, but MARKETING? Personally, I'm of the opinion that Studio 2's start-up cash would have been better spent paying off previous debts first. Legally Studio 2 may not be required to as a separate entity, but it would have been the classy thing to do. [/QUOTE]

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