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Message: <blockquote data-quote="Dannyalcatraz" data-source="post: 3104854" data-attributes="member: 19675">???My game stores (I shop at several different locations, representing 4 LGS chains and a couple of national bookstore chains) charge cover price...which for a PHB is $29.97USD.  Amazon is currently charging $19.77USD.  That's a 30% discount.  Even with my discount programs, I rarely get more than 15% off.  A 50% greater discount from one retailer than from several others is usually indicative of either MUCH better wholesale deals or predatory pricing.  According to the game store owners I know, that $19.77USD retail price at Amazon is lower than the wholesale prices the game stores are paying.If the online stores are indeed getting a better wholesale deal (perfectly legal), the FLGS will not- indeed CANNOT- charge higher prices for any other reason than covering costs and expect to maintain sales.  They're not gouging the customer, THEY are the ones being "kept down."If the online retailer is engaged in predatory pricing, the result is the same, though the B&M stores would have a cause of action against the online retailer...if they can afford to bring it.</blockquote>