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<blockquote data-quote="Deset Gled" data-source="post: 9480704" data-attributes="member: 7808">So, I'll admit I am not a watch nerd. I'm also not the biggest Bond fan. And the Corvette comparison may have been undervaluing Rolex a bit. Maybe Ferrari would be a better comparison?But I have trouble connecting this info back to the original question. Yes, Rolex is more expensive. Yes, Rolex is more famous. Maybe even &quot;better&quot;, as I'm definitely not qualified to assess. But what makes Rolex iconic to James Bond?&nbsp; The Astin Martin isn't the highest end sports car, or the most famous, or the only car Bond drives. But I'd consider it iconic to James Bond. Partly because of the British connection, but at least in part because it's less famous than Rolls Royce or Bently. The fact that it's more unique helps forge the iconic-ness of the connection. Being more well known as a higher end watch makes the Rolex a stock luxury reference for Bond rather than something I associate with the character.</blockquote>

[QUOTE="Deset Gled, post: 9480704, member: 7808"] So, I'll admit I am not a watch nerd. I'm also not the biggest Bond fan. And the Corvette comparison may have been undervaluing Rolex a bit. Maybe Ferrari would be a better comparison? But I have trouble connecting this info back to the original question. Yes, Rolex is more expensive. Yes, Rolex is more famous. Maybe even "better", as I'm definitely not qualified to assess. But what makes Rolex iconic to James Bond? The Astin Martin isn't the highest end sports car, or the most famous, or the only car Bond drives. But I'd consider it iconic to James Bond. Partly because of the British connection, but at least in part because it's less famous than Rolls Royce or Bently. The fact that it's more unique helps forge the iconic-ness of the connection. Being more well known as a higher end watch makes the Rolex a stock luxury reference for Bond rather than something I associate with the character. [/QUOTE]

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