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What's The Next Big Pop Cultural Push?
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<blockquote data-quote="Ruin Explorer" data-source="post: 9603803" data-attributes="member: 18"><p>That's clearly not entirely true. Perhaps not even meaningfully true.</p><p></p><p>If it was, I'd watch loads of broadcast TV, and listen to BBC Radio 4 constantly.</p><p></p><p>Instead, I don't watch anywhere near as much TV of any kind as I used to, and the way I watch it is completely different (intentional streamed, rather than lazing in front of what was on or staying up late to watch C4 or w/e), listen to podcasts and audiobooks, not the radio, and frankly watch a ton of stuff on YouTube.</p><p></p><p></p><p>I don't think they will switch to broadcast TV, but I also don't think they'll stick with child entertainment YouTube celebs any more than my generation stuck with CBBC (or whatever it was called when I was a kid, I don't even remember now!). And I think YouTube's format itself is kind of on a clock for everything but informational videos (which will live on immortally on it). In fact I'd go as far as to say YouTube personalities are kind of dinosaurs at this point. They're on the clock too. That's exactly part of why people are trying to make the transition to streaming TV - because they see it as having more time left than YouTube celeb stuff does.</p><p></p><p>And kids absolutely do watch streaming shows, and indeed, some are virtually raised on Disney+ or the like, so we can't pretend they don't watch streamed video content.</p><p></p><p></p><p>When though? I'm not seeing any real evidence that streaming services are "becoming irrelevant" and certainly not that non-informational YouTube is "becoming more relevant" than it was, say, four-five years ago (whereas informational YouTube arguably has become more relevant or at least better-known). Broadcast TV has dropped off hard for all age ranges, but streaming doesn't seem to have the same issue.</p><p></p><p>Maybe we'll see some drastic swing away from streaming in a future generation, but people predicted that extensively with Gen Z, and... it didn't happen.</p></blockquote><p></p>
[QUOTE="Ruin Explorer, post: 9603803, member: 18"] That's clearly not entirely true. Perhaps not even meaningfully true. If it was, I'd watch loads of broadcast TV, and listen to BBC Radio 4 constantly. Instead, I don't watch anywhere near as much TV of any kind as I used to, and the way I watch it is completely different (intentional streamed, rather than lazing in front of what was on or staying up late to watch C4 or w/e), listen to podcasts and audiobooks, not the radio, and frankly watch a ton of stuff on YouTube. I don't think they will switch to broadcast TV, but I also don't think they'll stick with child entertainment YouTube celebs any more than my generation stuck with CBBC (or whatever it was called when I was a kid, I don't even remember now!). And I think YouTube's format itself is kind of on a clock for everything but informational videos (which will live on immortally on it). In fact I'd go as far as to say YouTube personalities are kind of dinosaurs at this point. They're on the clock too. That's exactly part of why people are trying to make the transition to streaming TV - because they see it as having more time left than YouTube celeb stuff does. And kids absolutely do watch streaming shows, and indeed, some are virtually raised on Disney+ or the like, so we can't pretend they don't watch streamed video content. When though? I'm not seeing any real evidence that streaming services are "becoming irrelevant" and certainly not that non-informational YouTube is "becoming more relevant" than it was, say, four-five years ago (whereas informational YouTube arguably has become more relevant or at least better-known). Broadcast TV has dropped off hard for all age ranges, but streaming doesn't seem to have the same issue. Maybe we'll see some drastic swing away from streaming in a future generation, but people predicted that extensively with Gen Z, and... it didn't happen. [/QUOTE]
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