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When did I stop being WotC's target audience?
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<blockquote data-quote="Janx" data-source="post: 4517888" data-attributes="member: 8835"><p>I started in 1990 on 2. I bought just about every 2e book that was non-world specific.</p><p>2e ran until 2002 or so, when 3e came out (don't recall exact year). That got me over 10 years on 1 edition.</p><p></p><p>3e came out with what I saw as good idea to clean up the game. I bought the core books new (at$20 original price), and the splat books used. I saved some money, and only bought the books when I had a PC to use them.</p><p></p><p>When 3.5E came out, I waited a year, then traded in my 3e books and rebought the core books. I bought a single 3.5 splatbook.</p><p></p><p>I have not bought a single 4e book. Oddly enough, my group and I were going to buy into 4e before it released. Then it shipped, and I didn't like what heard about it.</p><p></p><p>This means the art had no impact on me. I didn't like the summary of the rules as implemented.</p><p></p><p>So WotC lost a customer and a sale.</p><p></p><p>WotC's target demographic is people who like games and have money to buy them. If WotC thinks differently, they need to fire their market research staff.</p><p></p><p>Therefore, if I like games, and I bought other games besides 4e, 4e must be a product that I don't want.</p><p></p><p>Now its entirely possible that WotC has made more sales to NEW people. But failing to retain EXISTING customers is also a failure. And the sudden influx of cash to WotC for sales of the new books may be misleading. A large number of D&D folks will buy a new edition, just to check it out. That can look like a huge success (and from the goal of selling books, it is). However, the point is to continue selling books (customer retention again). So the real test is how many folks buy expansions.</p><p></p><p>I have no doubt that I am WotC's target demographic. As is everyone on this forum. If WotC fails to make a product that appeals to us, that is WotC's failure. It may take some time to see if that failure is significant or not.</p></blockquote><p></p>
[QUOTE="Janx, post: 4517888, member: 8835"] I started in 1990 on 2. I bought just about every 2e book that was non-world specific. 2e ran until 2002 or so, when 3e came out (don't recall exact year). That got me over 10 years on 1 edition. 3e came out with what I saw as good idea to clean up the game. I bought the core books new (at$20 original price), and the splat books used. I saved some money, and only bought the books when I had a PC to use them. When 3.5E came out, I waited a year, then traded in my 3e books and rebought the core books. I bought a single 3.5 splatbook. I have not bought a single 4e book. Oddly enough, my group and I were going to buy into 4e before it released. Then it shipped, and I didn't like what heard about it. This means the art had no impact on me. I didn't like the summary of the rules as implemented. So WotC lost a customer and a sale. WotC's target demographic is people who like games and have money to buy them. If WotC thinks differently, they need to fire their market research staff. Therefore, if I like games, and I bought other games besides 4e, 4e must be a product that I don't want. Now its entirely possible that WotC has made more sales to NEW people. But failing to retain EXISTING customers is also a failure. And the sudden influx of cash to WotC for sales of the new books may be misleading. A large number of D&D folks will buy a new edition, just to check it out. That can look like a huge success (and from the goal of selling books, it is). However, the point is to continue selling books (customer retention again). So the real test is how many folks buy expansions. I have no doubt that I am WotC's target demographic. As is everyone on this forum. If WotC fails to make a product that appeals to us, that is WotC's failure. It may take some time to see if that failure is significant or not. [/QUOTE]
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