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Message: <blockquote data-quote="thol" data-source="post: 1390652" data-attributes="member: 6365">well it seems people are concerned that their is a big "markup". and people seem to think that publishers don't make much on books. well, there is a discrepancy there.for example:amazon sells a book with a retail price of $50 for $50.buy.com sells the same book for $33.the difference is $17.why can buy.com sells for so little? well, there is no way buy.com is taking a loss, so either they buy the books for less money, or they make a smaller profit and make up for it in volume sold or by balancing it out with other products.of course, i'm assuming there is no middleman with amazon and buy.com, but i don't know that for a fact. i'm also assuming buy.com doesn't get a drastically better price than amazon.now, if the publisher is unloading the book for barely more than what it cost them to print, and buy is only making a small profit, then amazon is making a killing. which means amazon sells less to make the same money as buy.com.basically there are these factors:buying power (buying more inventory means less of a price from the publisher)volume of sales (how many books they sell)profit margin (how much they make on each book)these things are what makes the prices vary from place to place.but what it comes down to for the gamer, is how much they pay for a book. money is what drives us, and the extras (like good customer service, or the LGS atmosphere) is what keeps us.</blockquote>

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