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White Wolf Announces Vampire The Masquerade 5E Preorder And Distribution Partnership With Modiphius
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<blockquote data-quote="GloomyGus" data-source="post: 7743314" data-attributes="member: 6914380"><p>I'm think the 5e devs know exactly why 5e is so successful. They built a simple ruleset that most people can grasp, and they built up a strong connection with popular online personalities like Mike Krahulik, Jerry Holkins, Jared Knabenbauer and Holly Conrad. They've embraced shows like Critical Role and made livestreaming an important part of the D&D experience. And on top of all that they've made actual, lead developers like Mike Mearls and Chris Perkins into a friendly, respected face for the company. </p><p></p><p>In other words, whether intentional or not, they've run one of the savviest marketing campaigns I've ever seen. They make D&D look fun, because some of your favorite online personalities are playing it. They make it look easy, because you can watch people who have never played slip right into the game without too much trouble. By livestreaming weekly games, they ensure that you're always thinking about the game, keeping it fresh in your memory. And you might just want to buy more stuff because you can see how genuinely excited the developers are about that stuff.</p><p></p><p>The was no luck involved. It was an impressively smart strategy.</p></blockquote><p></p>
[QUOTE="GloomyGus, post: 7743314, member: 6914380"] I'm think the 5e devs know exactly why 5e is so successful. They built a simple ruleset that most people can grasp, and they built up a strong connection with popular online personalities like Mike Krahulik, Jerry Holkins, Jared Knabenbauer and Holly Conrad. They've embraced shows like Critical Role and made livestreaming an important part of the D&D experience. And on top of all that they've made actual, lead developers like Mike Mearls and Chris Perkins into a friendly, respected face for the company. In other words, whether intentional or not, they've run one of the savviest marketing campaigns I've ever seen. They make D&D look fun, because some of your favorite online personalities are playing it. They make it look easy, because you can watch people who have never played slip right into the game without too much trouble. By livestreaming weekly games, they ensure that you're always thinking about the game, keeping it fresh in your memory. And you might just want to buy more stuff because you can see how genuinely excited the developers are about that stuff. The was no luck involved. It was an impressively smart strategy. [/QUOTE]
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White Wolf Announces Vampire The Masquerade 5E Preorder And Distribution Partnership With Modiphius
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