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Whither the Ultimatum?
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<blockquote data-quote="Umbran" data-source="post: 5809378" data-attributes="member: 177"><p>All of what follows is my humble opinion...</p><p></p><p>That's *might* be mothballed. There is a long, long stretch between might be, and will be.</p><p></p><p>I don't doubt Mr. Dancy's report. But I still have to wonder.</p><p></p><p>Having D&D be a Hasbro Core brand is probably not a reasonable expectation. You might, on release of a new edition, get a one year surge selling $50 rulebooks to one million gamers, but not each and every year. I've never seen anyone suggest the market was large enough to support that kind of revenue.</p><p></p><p>So, if sale of the game itself was not going to get near that mark, it is a hard, hard sell to think that tools to go along with that game would do the trick. An MMO might do it, but those are risky - they cost a lot to make, and with so many around, the competition is pretty fierce. Movies are one-shot boosts, but not sustainable.</p><p></p><p>I could imagine having such a pitch to Hasbro result in, "You guys are profitable, and have enough good ideas that we won't mothball you," but I expect actually getting the execs to think it'd be a core brand would be similar to selling them a bridge.</p><p></p><p>I expect mothballing is for things that perform at a loss, or just barely in profit, and D&D is probably doing a chunk better than that.</p></blockquote><p></p>
[QUOTE="Umbran, post: 5809378, member: 177"] All of what follows is my humble opinion... That's *might* be mothballed. There is a long, long stretch between might be, and will be. I don't doubt Mr. Dancy's report. But I still have to wonder. Having D&D be a Hasbro Core brand is probably not a reasonable expectation. You might, on release of a new edition, get a one year surge selling $50 rulebooks to one million gamers, but not each and every year. I've never seen anyone suggest the market was large enough to support that kind of revenue. So, if sale of the game itself was not going to get near that mark, it is a hard, hard sell to think that tools to go along with that game would do the trick. An MMO might do it, but those are risky - they cost a lot to make, and with so many around, the competition is pretty fierce. Movies are one-shot boosts, but not sustainable. I could imagine having such a pitch to Hasbro result in, "You guys are profitable, and have enough good ideas that we won't mothball you," but I expect actually getting the execs to think it'd be a core brand would be similar to selling them a bridge. I expect mothballing is for things that perform at a loss, or just barely in profit, and D&D is probably doing a chunk better than that. [/QUOTE]
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