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General Tabletop Discussion
*TTRPGs General
Who is the elusive "New Pen-and-paper Gamer" the RPG companies are trying to nab?
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<blockquote data-quote="Nagol" data-source="post: 5277768" data-attributes="member: 23935"><p>Lucky I'm in I.T. then.</p><p></p><p>Where do they live? Probably a place where the modest disposable wealth, high free time people live. University and college campuses are obvious (though probably tapped) markets. Places where young families don't live -- so more likely dense housing in city cores (condos and apartments for singles) than more familiy-oriented suburbs.</p><p></p><p>Clothes would be informed by the amount of disposable income. Jeans would be highly prevalent for casual wear. Lower-end professional attire would be common.</p><p></p><p>Hang-outs -- no idea what popular mid-cost hang-outs exist today. "Back in the day" it would have been home with friends, campus buidings, arcades, and pubs. Today it may be the same, but I suspect the home is possibly more likely (see media below).</p><p></p><p>Media -- I'm older and pay little attention to the new media offerings. Since the growth in social media is both reasonably cheap and can consume as much time as a party wishes to invest (both attributes I'd specificially target), it would be a very likely draw. Since the social sites also provide access to simple gameplay, it offers a sensible point of contact. </p><p></p><p>An 'ad' composed of a simple accessible game that offers the hint of the selling features and brought attention to the hobby, brand, and starter game would probably be the best form.</p><p></p><p>As to your specific market, my knowledge is insufficient to offer specifics.</p></blockquote><p></p>
[QUOTE="Nagol, post: 5277768, member: 23935"] Lucky I'm in I.T. then. Where do they live? Probably a place where the modest disposable wealth, high free time people live. University and college campuses are obvious (though probably tapped) markets. Places where young families don't live -- so more likely dense housing in city cores (condos and apartments for singles) than more familiy-oriented suburbs. Clothes would be informed by the amount of disposable income. Jeans would be highly prevalent for casual wear. Lower-end professional attire would be common. Hang-outs -- no idea what popular mid-cost hang-outs exist today. "Back in the day" it would have been home with friends, campus buidings, arcades, and pubs. Today it may be the same, but I suspect the home is possibly more likely (see media below). Media -- I'm older and pay little attention to the new media offerings. Since the growth in social media is both reasonably cheap and can consume as much time as a party wishes to invest (both attributes I'd specificially target), it would be a very likely draw. Since the social sites also provide access to simple gameplay, it offers a sensible point of contact. An 'ad' composed of a simple accessible game that offers the hint of the selling features and brought attention to the hobby, brand, and starter game would probably be the best form. As to your specific market, my knowledge is insufficient to offer specifics. [/QUOTE]
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Who is the elusive "New Pen-and-paper Gamer" the RPG companies are trying to nab?
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