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General Tabletop Discussion
*Dungeons & Dragons
Who really IS the target audience of D&D Next?
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<blockquote data-quote="Jawsh" data-source="post: 5815731" data-attributes="member: 17061"><p>Who is the target audience of D&D Next? </p><p></p><p>I really do believe that WotC is attempting to be as broad as possible. They want everybody and their dog to play D&D. In the entire world. Whether they can do that is another question, and I think it's impossible. </p><p></p><p>However, what we're seeing at ENWorld, Wizards.com, and industry-specific outlets, like Gen-Con, is the PR material specifically targeted at us. In this way, WotC is doing at least one small thing right. They might not necessarily be making the game for the (existing) fans, but they are talking to the fans. That counts for something. </p><p></p><p>WotC may have big plans to win over converts from other segments, but we are not in a position to see what they're doing. They do seem to be targeting "people who play board games" among some others at the moment. I don't see a lot of focus on going after WoW, or other online RPGs, but that could be because they don't see a way forward. And they don't want to touch MTG, because it's their own brand. </p><p></p><p>The other thing to mention though, is that D&D as an experience already exists. There's only so much tweaking you can do to make it the best game ever, and the best match for all gamers out there. And if you do too much tweaking, then the game might as well not be D&D anymore, and might as well just turn into a subset of MTG. </p><p></p><p></p><p></p><p>And of course, the D&D community is unlike any other in that we have a lot of homebrewers among us. Many, if not all, of the people working on D&D were fans and tweakers long before they got hired to make a living at it. And part of the motivation of looking toward the fan base is that it's culturally ingrained in the kind of people that get hired by WotC. They got into the game because of its social elements. It might not even turn out to be the best marketing strategy to sell to existing fans over and over and over again. But the people making the product are saying things like "I just want to make a game that I, as an RPG hobbyist, would want to play."</p></blockquote><p></p>
[QUOTE="Jawsh, post: 5815731, member: 17061"] Who is the target audience of D&D Next? I really do believe that WotC is attempting to be as broad as possible. They want everybody and their dog to play D&D. In the entire world. Whether they can do that is another question, and I think it's impossible. However, what we're seeing at ENWorld, Wizards.com, and industry-specific outlets, like Gen-Con, is the PR material specifically targeted at us. In this way, WotC is doing at least one small thing right. They might not necessarily be making the game for the (existing) fans, but they are talking to the fans. That counts for something. WotC may have big plans to win over converts from other segments, but we are not in a position to see what they're doing. They do seem to be targeting "people who play board games" among some others at the moment. I don't see a lot of focus on going after WoW, or other online RPGs, but that could be because they don't see a way forward. And they don't want to touch MTG, because it's their own brand. The other thing to mention though, is that D&D as an experience already exists. There's only so much tweaking you can do to make it the best game ever, and the best match for all gamers out there. And if you do too much tweaking, then the game might as well not be D&D anymore, and might as well just turn into a subset of MTG. And of course, the D&D community is unlike any other in that we have a lot of homebrewers among us. Many, if not all, of the people working on D&D were fans and tweakers long before they got hired to make a living at it. And part of the motivation of looking toward the fan base is that it's culturally ingrained in the kind of people that get hired by WotC. They got into the game because of its social elements. It might not even turn out to be the best marketing strategy to sell to existing fans over and over and over again. But the people making the product are saying things like "I just want to make a game that I, as an RPG hobbyist, would want to play." [/QUOTE]
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Who really IS the target audience of D&D Next?
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