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Message: <blockquote data-quote="Umbran" data-source="post: 9339594" data-attributes="member: 177">[URL unfurl="true"]https://data-mining.philippe-fournier-viger.com/correlation-does-not-imply-causation/[/URL]Well, we would be more correct to say that we don't see clear sign that Stranger Things or Critical Role had acute impact on success.  We don't see conspicuous peaks in sales after releases of those media.ST and CR may (or may not - this is plausible, but we have no direct evidence) have had a more subtle, long term impact, supporting broad interest on longer timescales by keeping the topic in people's minds.  This would be those media acting basically as free advertising, but not as major marketing pushes or outright drivers of interest.</blockquote>