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Message: <blockquote data-quote="racoffin" data-source="post: 4411665" data-attributes="member: 12764">I imagine that this is the major reasoning for the packaging. They discussed the best placement for the product in book stores (not hobby stores) and decided on a size, which led to the packaging and artwork.Smaller packaging moves the product away from the books, makes them easier to shoplift and harder to shelve in the store. The cost for the size and "extra" packaging is likely less than the lost revenue from shrink (people stealing from the stores) and customers unhappy because they couldn't find them in the stores.The tin box idea sounds good, but again that is something that I'd expect to find in a gaming store rather than Barnes and Noble and so forth.</blockquote>