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Message: <blockquote data-quote="Seeker95" data-source="post: 1887461" data-attributes="member: 17186">I am a subscriber.  I have subscribed off and on since 1984.  I own all but about 70 issues.  But none of the players in my group subscribe.  I've asked them why.  Here were their answers:Three said: Dragon?  What's that?One said: I don't need a magazine to play.The fifth said: I'm not the DM.  Why do I need to learn about rules I can't use.Now, I now Dragon is aimed at the general audience and Dungeon at the DM.  I wouldn't change that distinction.  But three of my players had never heard of Dragon Magazine.  The other two have their own reasons for not subscribing.Don't change what's in the magazine.  All that does is switch subscribers -- not add to them.  Instead, find a way to increase your subscriber base through better marketing.  WotC has no solid mention of Dragon on its website.  I have never seen an ad for Dragon outside of Dungeon or Dragon Magazine.  Convince WotC to put a subscription link on their site.Do the same for ENWorld.Find a way to give local gaming stores an incentive to offer subscriptions.  Offer current subscribers incentive to "recruit a subscriber".Dragon Magazine is a niche product.But it doesn't advertise to that niche.</blockquote>