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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!
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Why _DON'T_ You Buy Dragon Magazine?
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<blockquote data-quote="Sholari" data-source="post: 1898104" data-attributes="member: 6059"><p>Not exactly on topic... but since it seems, Erik, like you have been looking into some revenue generating ideas lately, here are a couple thoughts.</p><p></p><p>1) You might want to consider renting out your subscriber lists for Dungeon and Dragon magazine. (If the subscriber base is uncomfortable with that provide them with an opt-in option on their subscription card btw). You guys could probably get $50/M for the a single rental use and incrementally more depending on how frequently they use the list. That is for each advertiser that rents the list multiplied by however many times per year they might rent it. I can't think of a better way to target DMs with some new campaign world or product. The way you prevent unauthorized usage or someone from spamming the list is to is a trick known as list seeding. Basically, seed your list with several made-up names going to your own addresses. If one of those fake names shows up with a direct mail to your address that you did not authorize then you will know about it. A company called US Monitor provides this service for a relatively low cost. That way you could keep the list usage to only things that roleplayers would find very useful.</p><p></p><p>2) For your new catalog section it looks a bit cramped. You might want to use A/B testing to compare different formats and placements within the magazine and figure out what works the best. With A/B testing you create two versions of the magazine and then use offer codes that potential buyers can use to quickly pull up the product on your website. Not all print shops have this capability, however, there are definitely those that do. </p><p></p><p>3) If you get into a full-fledged catalog business, here is an article on how to do RFM analysis, which is used by a lot of catalog companies.</p><p></p><p><a href="http://www.dbmarketing.com/articles/Art149.htm" target="_blank">http://www.dbmarketing.com/articles/Art149.htm</a></p><p></p><p>Hope it helps.</p></blockquote><p></p>
[QUOTE="Sholari, post: 1898104, member: 6059"] Not exactly on topic... but since it seems, Erik, like you have been looking into some revenue generating ideas lately, here are a couple thoughts. 1) You might want to consider renting out your subscriber lists for Dungeon and Dragon magazine. (If the subscriber base is uncomfortable with that provide them with an opt-in option on their subscription card btw). You guys could probably get $50/M for the a single rental use and incrementally more depending on how frequently they use the list. That is for each advertiser that rents the list multiplied by however many times per year they might rent it. I can't think of a better way to target DMs with some new campaign world or product. The way you prevent unauthorized usage or someone from spamming the list is to is a trick known as list seeding. Basically, seed your list with several made-up names going to your own addresses. If one of those fake names shows up with a direct mail to your address that you did not authorize then you will know about it. A company called US Monitor provides this service for a relatively low cost. That way you could keep the list usage to only things that roleplayers would find very useful. 2) For your new catalog section it looks a bit cramped. You might want to use A/B testing to compare different formats and placements within the magazine and figure out what works the best. With A/B testing you create two versions of the magazine and then use offer codes that potential buyers can use to quickly pull up the product on your website. Not all print shops have this capability, however, there are definitely those that do. 3) If you get into a full-fledged catalog business, here is an article on how to do RFM analysis, which is used by a lot of catalog companies. [url]http://www.dbmarketing.com/articles/Art149.htm[/url] Hope it helps. [/QUOTE]
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