Reply to thread

Message

<blockquote data-quote="fba827" data-source="post: 5468861" data-attributes="member: 807">I don't think they are expecting the D&amp;D brand to pull D&amp;D players to boardgames, but rather the other way around... make boardgame buyers familiar with the D&amp;D brand.Even if it just means that 'mom passes it on the shelf and notices the name' it's still increasing brand awareness.&nbsp; And the board games get more visibility than RPG products (aka boardgames can be sold at general retail stores, book stores, etc that get a lot more foot traffic than a gamer store).&nbsp; That's not to say it can't appeal to RPGers or anyone else.&nbsp; But slapping that D&amp;D name on it is all about marketing to increase brand name recognition.&nbsp; And, hey, if it didn't have the D&amp;D branding, it could get reshuffled to -any- division at hasbro rather than the WotC division.&nbsp; And, you can't blame the WotC people for wanting to try things, anything, to increase their showing on the financial books.(i.e. &quot;why does Fed Ex need it's own sporting arena?&nbsp; Do all sports players need to send packages?&quot;&nbsp; Na.&nbsp; but whenever spectators go to see the game, they get that brand name in the background of every play they watch)</blockquote>

[QUOTE="fba827, post: 5468861, member: 807"] I don't think they are expecting the D&D brand to pull D&D players to boardgames, but rather the other way around... make boardgame buyers familiar with the D&D brand. Even if it just means that 'mom passes it on the shelf and notices the name' it's still increasing brand awareness. And the board games get more visibility than RPG products (aka boardgames can be sold at general retail stores, book stores, etc that get a lot more foot traffic than a gamer store). That's not to say it can't appeal to RPGers or anyone else. But slapping that D&D name on it is all about marketing to increase brand name recognition. And, hey, if it didn't have the D&D branding, it could get reshuffled to -any- division at hasbro rather than the WotC division. And, you can't blame the WotC people for wanting to try things, anything, to increase their showing on the financial books. (i.e. "why does Fed Ex need it's own sporting arena? Do all sports players need to send packages?" Na. but whenever spectators go to see the game, they get that brand name in the background of every play they watch) [/QUOTE]

Verification