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Message: <blockquote data-quote="Pour" data-source="post: 5019253" data-attributes="member: 59411">RPGs aren't popular because RPG companies are not utilizing all the available methods to market and endear themselves to other, more popular forms of entertainment. It's time to grow out of their publishing sector into other venues. They need to follow the comic industry and work with what they do best, generating ideas, allowing those intellectual properties to take on new life as movies, cartoons, toys, apparel, video games, theme parks and the like. Then the publishing side will stabilize and in fact grow as more are exposed to D&D, investigate the original game, and then try third-party games.I understand that takes money and relationships with other industries, but I think Hasbro certainly has the capability, and look at what Green Ronin has done in their partnership with Bioware.</blockquote>