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Community
General Tabletop Discussion
*TTRPGs General
Why can't WotC break the mass market barrier?
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<blockquote data-quote="Grimstaff" data-source="post: 3819802" data-attributes="member: 34880"><p>I bought my first D&D box set (Moldvay, baby!) in JC Penny's. I bought my first miniatures at the corner hardware store. I didn't know there was such a thing as "game stores" until I had been gaming for a couple of years. There was a time when D&D (or some related product) was in just about every store you could walk into. Also, in my area, boxed sets were given to teachers to run in schools for "gifted" students.</p><p></p><p>Then the whole Satanic/Suicide/Angry Mom thing happened, and stuff disappeared from shelves. Well, its been like 20 years now, why can't WotC get this product back into non-specialized stores? Its hard to find all 3 Core Rulebooks in a Barnes and Noble, much less walk into Walmart and pick up a Basic Game boxed set. Now, I know where to get stuff, online, game stores, whatever, but what about the fledgling or potential gamer? What about the kid who picks up his pokemon cards every time Mom is shopping at Target, and is starting to get the yen for something more involved, more challenging? </p><p></p><p>And now, there's no more Dungeon or Dragon magazines on newstands...</p><p></p><p>Why can't WotC seem to break this barrier? Why no Toys'R'Us? No Kmart, no Sears, no 7-11's? Do they just not want to? What's their plan for getting the next generation into their product? </p><p>Just curious, as I never hear this addressed. You'd think they'd want to be. You'd think game store owners would want it too, as Basic Game sales should eventually lead to further book purchases in their own stores when the new players start to shop around.</p><p>What gives!?</p></blockquote><p></p>
[QUOTE="Grimstaff, post: 3819802, member: 34880"] I bought my first D&D box set (Moldvay, baby!) in JC Penny's. I bought my first miniatures at the corner hardware store. I didn't know there was such a thing as "game stores" until I had been gaming for a couple of years. There was a time when D&D (or some related product) was in just about every store you could walk into. Also, in my area, boxed sets were given to teachers to run in schools for "gifted" students. Then the whole Satanic/Suicide/Angry Mom thing happened, and stuff disappeared from shelves. Well, its been like 20 years now, why can't WotC get this product back into non-specialized stores? Its hard to find all 3 Core Rulebooks in a Barnes and Noble, much less walk into Walmart and pick up a Basic Game boxed set. Now, I know where to get stuff, online, game stores, whatever, but what about the fledgling or potential gamer? What about the kid who picks up his pokemon cards every time Mom is shopping at Target, and is starting to get the yen for something more involved, more challenging? And now, there's no more Dungeon or Dragon magazines on newstands... Why can't WotC seem to break this barrier? Why no Toys'R'Us? No Kmart, no Sears, no 7-11's? Do they just not want to? What's their plan for getting the next generation into their product? Just curious, as I never hear this addressed. You'd think they'd want to be. You'd think game store owners would want it too, as Basic Game sales should eventually lead to further book purchases in their own stores when the new players start to shop around. What gives!? [/QUOTE]
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Why can't WotC break the mass market barrier?
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