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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="Michael_R_Proteau" data-source="post: 3819976" data-attributes="member: 48658">I have seen the new Basic Set in Toys 'R Us. I too remember finding the stuff in department stores (Bradlees used ot carry some in CT), toy stores (I picked up a bunch of Grenadier mini sets at Child World-later bought out by Kay Bee), etc., but general hobby stores were stil the main place where we found game stuff, but there was hobby store in the local strip mall next to the Bradlees and Stop and Shop that got a lot of traffic. The problem with stores like that carrying products is two fold-one unsold products are returned often stripped (if a book) meaning it is destroyed and  loss for the company, so if it does not sell in the outlet it becomes a loss for the company producing it, not the one carrying it, and second-retail philosophy is that unless the prouct is a loss leader, it has to move enough units to pay for the floorspace it occupies, otherwise it is not worth having since a more profditable product can occupy that space. This requires a fast turnover the product. Since RPG books are not self-selling to a general audience, they requoire some kind of display to draw attention to them meaning they cost more to occupy the space in the retail outlet. This makes it harder for them to pay for the space they occupy because the special display likely occupies primo shelf space. In the end they are too much of a risk for the publisher and the retailer in that environment. If the game sold more units, it might be different, but it becomes a vicious circle-it cannot move more units without exposure to new market outlets. The only way to break the cycle is a major marketing push that draws attention to the product and create a demand so more units move, and that takes major money...or a new product cycle like a new edition. -M</blockquote>

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