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General Tabletop Discussion
*TTRPGs General
Why can't WotC break the mass market barrier?
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<blockquote data-quote="Glyfair" data-source="post: 3820017" data-attributes="member: 53"><p>Indeed, look at where D&D was found in those days.</p><p></p><p>JCPenneys? Sears? The "big box" stores are driven by the Walmart model, or some tweaking of it now. If it's not very cheap or doesn't draw people into your store, there isn't a place for it. Sears and Penney's don't even have toy sections any more except during Christmas time. D&D has no real place there.</p><p></p><p>Local general hobby stores? Pretty much driven out of business by the chains like Michaels, etc. Those stores are mostly focused on crafts with a slight bit of diversification. Not really a place for D&D there, either.</p><p></p><p>Toy stores? Well, you can find D&D in Toys R' Us sometimes. I've seen the basic game there, I think the D&D Clue game, and similar games like Heroscape. However, even the toy stores are barely hanging on now. In fact, Walmart's aggressive pricing has put a few chains either out-of-business or pushed them to the brink. I don't think any of the toy store chains are really healthy now (although Toys R' Us may have recovered).</p><p></p><p>The retail marketplace has changed in the last 30 years. The smaller, more local stores in this segment are very rare. Those that remain tend to be very focused and don't really explore outside whatever niche they have.</p></blockquote><p></p>
[QUOTE="Glyfair, post: 3820017, member: 53"] Indeed, look at where D&D was found in those days. JCPenneys? Sears? The "big box" stores are driven by the Walmart model, or some tweaking of it now. If it's not very cheap or doesn't draw people into your store, there isn't a place for it. Sears and Penney's don't even have toy sections any more except during Christmas time. D&D has no real place there. Local general hobby stores? Pretty much driven out of business by the chains like Michaels, etc. Those stores are mostly focused on crafts with a slight bit of diversification. Not really a place for D&D there, either. Toy stores? Well, you can find D&D in Toys R' Us sometimes. I've seen the basic game there, I think the D&D Clue game, and similar games like Heroscape. However, even the toy stores are barely hanging on now. In fact, Walmart's aggressive pricing has put a few chains either out-of-business or pushed them to the brink. I don't think any of the toy store chains are really healthy now (although Toys R' Us may have recovered). The retail marketplace has changed in the last 30 years. The smaller, more local stores in this segment are very rare. Those that remain tend to be very focused and don't really explore outside whatever niche they have. [/QUOTE]
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Why can't WotC break the mass market barrier?
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