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Message: <blockquote data-quote="buzz" data-source="post: 2262170" data-attributes="member: 6777">As long as said setting requires the players to own a PHB, I don't think WotC much cares, nor should they. The whole point of the OGL is to encourage companies to make products that drive sales of the core books.Everybody who plays D&D needs a PHB. Only some portion of D&D players will choose this hypothetical setting, and of them only the DMs really even need it. WotC still wins."Universal"? Nobody I knew growing up owned I6 or X2. I bought S1 at some piont, but never got a chance to run it.The quality of the modules and settings had absolutely no effect on my taking up D&D. All the wonderful settings you cited in your first post certainly didn't stop me from totally avoiding 2e. All that mattered was: Did I enjoy the game itself? and Are there people I can find to play with? In 1e's case, the answers were yes. In 2e's case, the answers were no. In 3e's case, the answer tot he first question was a resounding yes, and I made my own answer to the second question by finding some players.I think you're taking the wrong track if what you're after is new classic adventures. In the current market, adventures don't make money and do little if anything to bolster the popularity of a game system. Your theory doesn't jibe with existing data.</blockquote>