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Message: <blockquote data-quote="Aristotle" data-source="post: 2262670" data-attributes="member: 5885">He had it right. They instituted the SRD and OGL so that other companies could provide the ever-important, but typically less profitable, fluff. The expectation was that these 3rd parties would create great settings and adventures using the rules provided, allowing WotC to focus on the expansion and refinement of the rules with minimal fluff. The various book series (Complete, Races, Environments, Heroes, and so on) support this. WotC did not expect the 3rd party publishers to directly compete with them with rules products, although many have, and have since said so. I don't have a link, but a recent release talked about this and how WotC was going to be getting back into producing Adventure Modules to fill the gap they had expected the 3rd party folks to fill. I think some of the scheduled modules, as well as the Locations series of books are a direct result of WotC seeing a need to keep the quality of the fluff up so that the crunch has some meaning.  I would also say though, that nobody starts out wanting to write a mediocre adventure. Nobody knows when an adventure is going to catch on and become the next great "classic". I have to think all of these module writers are attempting to give you what you want, even if few actually have the talent or concept to deliver.</blockquote>