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Message: <blockquote data-quote="balterkn" data-source="post: 4002402" data-attributes="member: 46546">Listening to the discussion, there seems to be some feeling as to how much a magazine should cost in print, that gets into stores.  However, many people don't subscribe to "non mass market" magazines (those being things like Time).  Here are three that I purchase on rare occasions.  These are the PER-ISSUE, non-subscription, cover prices.Harvard Business Review (monthly, <a href="http://www.hbsp.harvard.edu/b01/en/hbr/hbr_current_issue.jhtml):" target="_blank">http://www.hbsp.harvard.edu/b01/en/hbr/hbr_current_issue.jhtml):</a> 16.95Journal of International Affairs (monthly, <a href="http://jia.sipa.columbia.edu):" target="_blank">http://jia.sipa.columbia.edu):</a> 10.00Make Magazine (hobby technology, quarterly, <a href="http://makezine.com/magazine/):" target="_blank">http://makezine.com/magazine/):</a> 14.99HBR has a significantly larger subscription basis than Dragon or Dungeon would ever have had.Comparison with Time ($4.95 cover) is not applicable, because Time has a wider audience appeal, MANY more subscribers, and thus much larger ad revenues.  Even something like Macworld (monthly, ~$7.99) is more heavily subscribed, backed by a company (Apple), and has significant ad revenue.  PC Magazine supports the sale of products from many vendors, so those companies advertise because people who are about to buy a computer may buy the magazine (we techno-elite may not, but many people do).  Thus, these magazines are not really comparable to a gaming/d20 magazine.Browse your magazine rack at your local B&B/Borders.  Look at the more "Journal" style products, which focus more on articles than news or product reviews.  $10-20 is not uncommon.Hence, my feeling for years that Dungeon and Dragon Magazines were a "steal" given their content to advertisement ratio.  The fact that something like Pathfinder is a "Book" for $20/month - the price isn't surprising to me.  Being a book, it can stay on shelves.  It can also be reprinted (magazines/periodicals cannot typically), so if you want to run an AP, you will likely still be able to buy it for a long time.</blockquote>

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