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Message: <blockquote data-quote="apotheon" data-source="post: 4003468" data-attributes="member: 59343">You seem to be missing an important point, here: people are talking about a magazine that has much the same market characteristics as those mass-market magazines, with the exception of actual market size.Time, People, and Car & Driver are all magazines with incredible market volatility.  Harvard Business Review and Journal of International Affairs are both magazines that have an almost fixed market -- the same number of people will buy it, with only very minor variance, regardless of changes in cover price (within very broad limits).  In fact, considering the market for Harvard Business Review (I'm a little less familiar with JIA), you could probably gradually increase its cover price to about $24 over the course of the next few years, even assuming no inflation (yeah, right), and still sell to about 98% of the current market.Something like Time, and even more so for something like People or Car & Driver, and even more so than that for something like Dragon, is a lot more susceptible to variance in demand based on the price.  There's a far greater dilettantism factor at play for these magazines, which is the reason they have to maintain much lower magazine cover prices than something like Harvard Business Review.As for Make Magazine, the shine hasn't even worn off yet, so there isn't really a lot that can be said for its long-term market demand characteristics at this time.  Give it another three or four years before we start seeing reliable enough data on its long-term market demand.</blockquote>

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