Upgrade your account to a Community Supporter account and remove most of the site ads.
Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

Reply to thread

Message: <blockquote data-quote="MGibster" data-source="post: 9022807" data-attributes="member: 4534">I don't know if it's psychological so much as some things just don't translate very well across cultures.  During the 1930s, Marlboro cigarettes was a failing brand marketed to woman, and after the Second World War they decided to shift gears and market the cigarette to men.  In their advertising campaigns they uses images of sea captains, construction workers, cowboys, and other manly men before finally dropping them all except the familiar Marlboro Man cowboy in the early 1960s.  By the 1990s, Marlboro was also one of the most popular brands in China.  However, while the cowboy represents rugged individualism and is associated with positive traits of masculinity to Americans, to the Chinese, a cowboy was just a common laborer and those advertisements went over like a lead balloon.  To gain market share in China, Marlboro had to abandon their iconic cowboy in that market and go with something else.  What I'm getting at is that ideas that work in one country might not translate so well to another.  There's a reason big budget action movies from the United States do rather well overseas while dialogue heavy dramas or comedies don't do as well.  While we certainly have musicals here in the United States, most Bollywood movies have 2-3 songs, and let's face it, it looks silly to a wide swath of American audiences.  I would hazard a guess that there have been attempts by Bollywood to export their movies to America, but I can't say how successful they've been.  I thought Slumdog Millionaire was an Indian movie but it's British.</blockquote>

Verification