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Message: <blockquote data-quote="RFisher" data-source="post: 2992607" data-attributes="member: 3608">It's the brand. It also doesn't hurt that the brand now belongs to a big company. Those two things mean that D&D gets on shelves no other RPG has a chance of getting on.The strength of the D&D brand certainly has something to do with being the first, but I think some of it also has to do with how the brand was built.Note also that selling the best doesn't necessarily tell you how much it is actually played. Although I suspect D&D would still come out on top if you found a decent way to measure the latter, I think it's margin of victory would be much less than when measuring sales.I'm surprised everytime that I meet one, but there are people who balk at the idea of trying a different RPG. Due to the strength of D&D's brand & market position, it gets more of these people than any other game.At this point I see the D&D market as almost a separate thing from the RPG industry. (The D&D market being WotC & any other companies--if there are any left--publishing d20-only-because-we-can't-call-it-D&D products. The d20-but-trying-to-do-something-different-from-WotC's-D&D companies fall into the RPG industry instead of the D&D industry.) The RPG industry is still there. I suspect it will not disappear. It just happens to be small. There's nothing wrong with that, though the attitudes of some corporations, executives, & "I can't be successful in business so I'm going to write a book about how to be successful in business instead"-types might say otherwise. It's small because its market is small & is never going to be big.Although, sometimes I think the hobby would be better off it there weren't an RPG industry.</blockquote>

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