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Why Doesn't Star Wars Hold More Mind Share in the RPG Market?
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<blockquote data-quote="Nobby-W" data-source="post: 8085561" data-attributes="member: 7017291"><p>There have been at least two successful games based on the franchise, although one died for reasons unrelated to the merits of the game. However, it's still an also-ran in comparison to D&D in that everything else is basically an also-ran due to the dominance of the D&D brand in the market. It's still amongst the biggest of the second tier, though.</p><p></p><p>I think the biggest impediment is that it's a closed franchise. You can only do stuff through the official licensing program if you don't want to incur the wrath of <s>Lucasfilm</s>Disney and that means that it's effectively limited to one official licensee. If there's nobody willing and sufficiently well-funded to jump through the hoops then there's not going to be any other third-party Star Wars content. This effectively puts any indie publisher right out of the picture, and there aren't a lot of bigger game publishers with the resources to take it on. FFG is still the incumbent, for better or worse.</p><p></p><p>The other impediment is the generally chaotic nature of the core product. Most of the recent Star Wars films have been somewhat less than stellar, and it's pretty clear that the folks managing the franchise don't understand the IP or their fan base. Compare this, for example, with the success of Disney's Marvel films. The Star Wars franchise is getting less and less mindshare with younger punters, so it's starting to suffer from an ageing fan base. Unless Disney manages to fix that then it's a less attractive market, especially when you have to deal with the risks involved in Disney's brand police getting a veto on anything you want to publish.</p><p></p><p>I think that it's not that attractive as a commercial proposition these days.</p><p></p><p>TL;DR: It's a product that's starting to get past its use-by date and unless one of the bigger players decides that it's worth their while to put the resources in then it's not going to happen.</p></blockquote><p></p>
[QUOTE="Nobby-W, post: 8085561, member: 7017291"] There have been at least two successful games based on the franchise, although one died for reasons unrelated to the merits of the game. However, it's still an also-ran in comparison to D&D in that everything else is basically an also-ran due to the dominance of the D&D brand in the market. It's still amongst the biggest of the second tier, though. I think the biggest impediment is that it's a closed franchise. You can only do stuff through the official licensing program if you don't want to incur the wrath of [S]Lucasfilm[/S]Disney and that means that it's effectively limited to one official licensee. If there's nobody willing and sufficiently well-funded to jump through the hoops then there's not going to be any other third-party Star Wars content. This effectively puts any indie publisher right out of the picture, and there aren't a lot of bigger game publishers with the resources to take it on. FFG is still the incumbent, for better or worse. The other impediment is the generally chaotic nature of the core product. Most of the recent Star Wars films have been somewhat less than stellar, and it's pretty clear that the folks managing the franchise don't understand the IP or their fan base. Compare this, for example, with the success of Disney's Marvel films. The Star Wars franchise is getting less and less mindshare with younger punters, so it's starting to suffer from an ageing fan base. Unless Disney manages to fix that then it's a less attractive market, especially when you have to deal with the risks involved in Disney's brand police getting a veto on anything you want to publish. I think that it's not that attractive as a commercial proposition these days. TL;DR: It's a product that's starting to get past its use-by date and unless one of the bigger players decides that it's worth their while to put the resources in then it's not going to happen. [/QUOTE]
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