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Why don't you buy non-WoTC stuff?
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<blockquote data-quote="BigFreekinGoblinoid" data-source="post: 332798" data-attributes="member: 5988"><p>OK - We have established that non WotC d20 publishers like MEG are doing a fairly good job with their propaganda to the internet savvy like ENWorld Messageboarders. So how to attract the larger majority of potential buyers? </p><p></p><p>I would reccomend spending more time & energy for distribution and retail management. I regularly visit 3 LGS in my area, and all of them carry a good amount of non-WotC product... BUT with the proliferation of d20 releases, shelf space has become a serious issue. 2 of them have already expanded ( over the past 2 years )their D&D space to more than double what it was before! Now that is good, but it is not enough. </p><p></p><p>Here is what I see happening: The retailer orders a few copies of a non-WotC d20 product when released and it either sells, or sits on the shelves. Most retailers are not replacing ( re-ordering ) the ones that DO sell because they 1) are not keeping track, OR 2), feel like they do not have the shelf space. Of course they will special order for you, but that is not acceptable from your point of view. An agressive publisher should try and find ways to identify the retailers who have sold out of their product an use that fact as leverage to reorder from the disti. Trying to get the Retailer to order more initially is probably futile, as they have many d20 stuff just sitting taking up valuable shelf space, and they do not feel they need to take a risk. </p><p></p><p>Case in point: LGS A had a copy of FL:UB, and I went to buy it the next time I ws there, and it was gone. The counter girl had no clue what I was talking about and offered to take a note and possibly see if she could get this ordered for me. I chose to buy it instead at LGS C ( LGS B did not have it - I'm guessing they sold out ) I bought the last copy at LGS C. We will see if they re-order...</p><p></p><p>So what will your re-order strategy be?</p></blockquote><p></p>
[QUOTE="BigFreekinGoblinoid, post: 332798, member: 5988"] OK - We have established that non WotC d20 publishers like MEG are doing a fairly good job with their propaganda to the internet savvy like ENWorld Messageboarders. So how to attract the larger majority of potential buyers? I would reccomend spending more time & energy for distribution and retail management. I regularly visit 3 LGS in my area, and all of them carry a good amount of non-WotC product... BUT with the proliferation of d20 releases, shelf space has become a serious issue. 2 of them have already expanded ( over the past 2 years )their D&D space to more than double what it was before! Now that is good, but it is not enough. Here is what I see happening: The retailer orders a few copies of a non-WotC d20 product when released and it either sells, or sits on the shelves. Most retailers are not replacing ( re-ordering ) the ones that DO sell because they 1) are not keeping track, OR 2), feel like they do not have the shelf space. Of course they will special order for you, but that is not acceptable from your point of view. An agressive publisher should try and find ways to identify the retailers who have sold out of their product an use that fact as leverage to reorder from the disti. Trying to get the Retailer to order more initially is probably futile, as they have many d20 stuff just sitting taking up valuable shelf space, and they do not feel they need to take a risk. Case in point: LGS A had a copy of FL:UB, and I went to buy it the next time I ws there, and it was gone. The counter girl had no clue what I was talking about and offered to take a note and possibly see if she could get this ordered for me. I chose to buy it instead at LGS C ( LGS B did not have it - I'm guessing they sold out ) I bought the last copy at LGS C. We will see if they re-order... So what will your re-order strategy be? [/QUOTE]
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Why don't you buy non-WoTC stuff?
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