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Why Games Workshop is not a good business
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<blockquote data-quote="MGibster" data-source="post: 5870353" data-attributes="member: 4534"><p>If you don't have an axe to grind against Games Workshop then your writing style should reflect that. You come off as someone who has an intense dislike for them. It's like GW kicked your dog or something. </p><p></p><p>You complain that GW doesn't reach out to the widest demographic possible. Well, exactly what <strong>is</strong> GW's demographic and how wide should it be? Your complaint is meaningless if you don't explain yourself. From what I can remember about the folks who bought GW products at the game store I worked at in Texas, GW customers tended to be young affluent white males aged from adolescence into the late 20s. Of course you recognize this with your "spotty kids" reference. SO what should GW do to expand their demographics? Who should they try to sell their products to?</p><p></p><p>You condescendingly refer to the loyal fans of GW as being brainwashed. </p><p></p><p>You complain about GW's profit margin for miniatures even though you don't really know what the profit margin is. You're actually complaining that a company efficiently cuts down cost to maximize profit. This is, just so you know, generally considered to be a good business practice. Unless they're cheating people out of wages, endangering people or something of that nature, then they're not doing anything unethical by having a high profit margin. </p><p></p><p>You slam the prices of GW products. I have a Blood Dragon Vampire still in its package from 2000 that I bought for $14.99. According to the U.S. Bureau of Labor and Statistics, that comes out to approximately $19.83 in today's money. Looking at GW's website, you can buy a unit of 5 Blood Knights for $99. So per miniature, the Blood Knight costs the same in real money and the new ones look a lot better than the older ones. Is it the same for other GW products? I don't know, I don't have an old GW catalog I can compare prices to. Have you actually compared the price of GW products over the years while taking into account inflation? Your argument might be valid but you didn't do a darn thing to support it. </p><p></p><p>You say that GW is not a good business. Okay, why not compare them to other businesses that supply a similar product? How's Ral Partha doing these days? Do you see a lot of people playing the Great Rail Wars anywhere? I know, let's play a nice game of Warzone! Just let me run down to the local hobby shop to purchases some Imperial and Bauhaus units! </p><p></p><p>This isn't to say that there are no valid criticisms of GW as a business. You're just that a lot of your criticisms aren't valid and you fail to back the criticisms you make that might be valid.</p></blockquote><p></p>
[QUOTE="MGibster, post: 5870353, member: 4534"] If you don't have an axe to grind against Games Workshop then your writing style should reflect that. You come off as someone who has an intense dislike for them. It's like GW kicked your dog or something. You complain that GW doesn't reach out to the widest demographic possible. Well, exactly what [b]is[/b] GW's demographic and how wide should it be? Your complaint is meaningless if you don't explain yourself. From what I can remember about the folks who bought GW products at the game store I worked at in Texas, GW customers tended to be young affluent white males aged from adolescence into the late 20s. Of course you recognize this with your "spotty kids" reference. SO what should GW do to expand their demographics? Who should they try to sell their products to? You condescendingly refer to the loyal fans of GW as being brainwashed. You complain about GW's profit margin for miniatures even though you don't really know what the profit margin is. You're actually complaining that a company efficiently cuts down cost to maximize profit. This is, just so you know, generally considered to be a good business practice. Unless they're cheating people out of wages, endangering people or something of that nature, then they're not doing anything unethical by having a high profit margin. You slam the prices of GW products. I have a Blood Dragon Vampire still in its package from 2000 that I bought for $14.99. According to the U.S. Bureau of Labor and Statistics, that comes out to approximately $19.83 in today's money. Looking at GW's website, you can buy a unit of 5 Blood Knights for $99. So per miniature, the Blood Knight costs the same in real money and the new ones look a lot better than the older ones. Is it the same for other GW products? I don't know, I don't have an old GW catalog I can compare prices to. Have you actually compared the price of GW products over the years while taking into account inflation? Your argument might be valid but you didn't do a darn thing to support it. You say that GW is not a good business. Okay, why not compare them to other businesses that supply a similar product? How's Ral Partha doing these days? Do you see a lot of people playing the Great Rail Wars anywhere? I know, let's play a nice game of Warzone! Just let me run down to the local hobby shop to purchases some Imperial and Bauhaus units! This isn't to say that there are no valid criticisms of GW as a business. You're just that a lot of your criticisms aren't valid and you fail to back the criticisms you make that might be valid. [/QUOTE]
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