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Why Games Workshop is not a good business
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<blockquote data-quote="Leviatham" data-source="post: 5871165" data-attributes="member: 50740"><p>Well, no, but then, you are not an opinionated bastard like I am! <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin :D" data-smilie="8"data-shortname=":D" /></p><p></p><p></p><p></p><p></p><p></p><p>Uhmm... I’ll have to write another article about living a life of being secretly manipulated by a corporation then. Even if I don’t think I am!</p><p></p><p></p><p></p><p></p><p></p><p>The ones I can recall, at similar sizes and similar shapes, come to my mind by being similar in price. As in a small percentage change. Having said that, I haven’t really looked into it recently, so things could have changed.</p><p></p><p></p><p></p><p></p><p>There is a difference, though. You don’t have a Mongoose shop in Germany where you sell your miniatures and then fail to sell anything else, even if it carries your brand. GW does exactly that.</p><p></p><p>I actually think you’re better off with a German publisher. I am Spanish and I understand about cultural differences better than most. If you did everything yourself you’d probably fail. By giving the work to someone who knows the mentality, you’re catering for it. Your talent is in choosing the right publisher in Germany, not in doing the German work yourself.</p><p></p><p>I would disagree with one thing, though. I used to work for a company as channel manager. We used to do 3D modelling for videogames, movies, etc. I had 13 dealers around Europe. They would handle sales and I would look after them. I’d provide with marketing material, go and visit them and their customers and help with the production of the products that would then be sold to their customers. Before I arrived to the company, the revenue from Europe for the company was around £80 per year. When the company was shut down in Europe in 2001, my turnover was of over £600K per year. Managing and understanding your sales channel and the needs they have can render incredible results.</p><p></p><p></p><p></p><p></p><p></p><p>Don’t think I haven’t considered that angle. I think it is six of one and half a dozen of the other. Maybe they saw the warning signs. By the way they have developed their vertical market, I prefer to believe that they didn’t want to keep going on with anything else and gave it up to concentrate on one thing. After all, if they can continue and then seen the market wasn’t sustaining the magazine as they wanted, they could then turned it into the current WD.</p><p></p><p>As for the rest of the magazines, I think that was more a matter of applying an editorial model to a niche market that needed a different way to do things. But that’s another story!</p><p></p><p></p><p></p><p></p><p>Well, I actually work as a relationships counsellor in my (rather slim) spare time and work with perpetrators of domestic abuse. I do this as a volunteer. I choose to use my talent for people and for abstract and lateral thinking to help others find solutions to their problems and help them see a different perspective that suits them. Maybe it’s not enough, but it’s worth it!</p><p></p><p>Also, I don’t think they have an obligation per se, but it is something that would endear them to a lot more people than with their current model. Some have argued befor that they have a duty and obligation to their stock holders. Shouldn’t therefore this be consider as part of an obligation to expand the business and do better?</p><p></p><p>Bit of a stretch, but you know what I mean.</p><p></p><p></p><p></p><p></p><p>Uhmm... not necessarily. I don’t like Warhammer games. I find them boring. I would gladly, though, get into the model making aspect of the hobby. If I felt I can get enough out of it, I would probably learn how to paint or create scenarios. As it stands, they do nothing to gain or attract that aspect of me.</p><p></p><p></p><p></p><p>Hear hear!!</p><p></p><p></p><p></p><p>Possibly, but it is not my experience. I guess we are at a point in our speculation in which we can’t really debate any further because we’re both making assumptions rather than basing things of empirical fact. We’d have to actually provide with more products in the GW shops and see what impact that has before we can take any measures. Alternatively, at the very least we should conduct some rigorous market research. That’s not gonna happen! </p><p></p><p></p><p></p><p></p><p></p><p>Yep, but not for the consumer. That’s what I care about first.</p><p></p><p></p><p></p><p>And I look forward to seeing that.</p><p></p><p>Well, let me help in a small way. Choose what side of my website you’d like to have and send me a banner of 150x600. You’ll have that advertising space there until the end of the summer. On me.</p><p></p><p></p><p></p><p>You have indeed given me a lot of food for thought. Have I changed my mind? Not really, though I admit I won’t look at them so harshly in the future.</p><p></p><p>They still do a lot of other things that make me dislike them, though. Marketing practises, lack of contact with the public, recruitment practises... But please, don’t get me started... I think we’re reaching a rather nice conclusion to this thread! <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin :D" data-smilie="8"data-shortname=":D" /> </p><p></p><p>In any event, as with any aspect of life, I will always think they have room for improvement and chance to become a better business.</p></blockquote><p></p>
[QUOTE="Leviatham, post: 5871165, member: 50740"] Well, no, but then, you are not an opinionated bastard like I am! :D Uhmm... I’ll have to write another article about living a life of being secretly manipulated by a corporation then. Even if I don’t think I am! The ones I can recall, at similar sizes and similar shapes, come to my mind by being similar in price. As in a small percentage change. Having said that, I haven’t really looked into it recently, so things could have changed. There is a difference, though. You don’t have a Mongoose shop in Germany where you sell your miniatures and then fail to sell anything else, even if it carries your brand. GW does exactly that. I actually think you’re better off with a German publisher. I am Spanish and I understand about cultural differences better than most. If you did everything yourself you’d probably fail. By giving the work to someone who knows the mentality, you’re catering for it. Your talent is in choosing the right publisher in Germany, not in doing the German work yourself. I would disagree with one thing, though. I used to work for a company as channel manager. We used to do 3D modelling for videogames, movies, etc. I had 13 dealers around Europe. They would handle sales and I would look after them. I’d provide with marketing material, go and visit them and their customers and help with the production of the products that would then be sold to their customers. Before I arrived to the company, the revenue from Europe for the company was around £80 per year. When the company was shut down in Europe in 2001, my turnover was of over £600K per year. Managing and understanding your sales channel and the needs they have can render incredible results. Don’t think I haven’t considered that angle. I think it is six of one and half a dozen of the other. Maybe they saw the warning signs. By the way they have developed their vertical market, I prefer to believe that they didn’t want to keep going on with anything else and gave it up to concentrate on one thing. After all, if they can continue and then seen the market wasn’t sustaining the magazine as they wanted, they could then turned it into the current WD. As for the rest of the magazines, I think that was more a matter of applying an editorial model to a niche market that needed a different way to do things. But that’s another story! Well, I actually work as a relationships counsellor in my (rather slim) spare time and work with perpetrators of domestic abuse. I do this as a volunteer. I choose to use my talent for people and for abstract and lateral thinking to help others find solutions to their problems and help them see a different perspective that suits them. Maybe it’s not enough, but it’s worth it! Also, I don’t think they have an obligation per se, but it is something that would endear them to a lot more people than with their current model. Some have argued befor that they have a duty and obligation to their stock holders. Shouldn’t therefore this be consider as part of an obligation to expand the business and do better? Bit of a stretch, but you know what I mean. Uhmm... not necessarily. I don’t like Warhammer games. I find them boring. I would gladly, though, get into the model making aspect of the hobby. If I felt I can get enough out of it, I would probably learn how to paint or create scenarios. As it stands, they do nothing to gain or attract that aspect of me. Hear hear!! Possibly, but it is not my experience. I guess we are at a point in our speculation in which we can’t really debate any further because we’re both making assumptions rather than basing things of empirical fact. We’d have to actually provide with more products in the GW shops and see what impact that has before we can take any measures. Alternatively, at the very least we should conduct some rigorous market research. That’s not gonna happen! Yep, but not for the consumer. That’s what I care about first. And I look forward to seeing that. Well, let me help in a small way. Choose what side of my website you’d like to have and send me a banner of 150x600. You’ll have that advertising space there until the end of the summer. On me. You have indeed given me a lot of food for thought. Have I changed my mind? Not really, though I admit I won’t look at them so harshly in the future. They still do a lot of other things that make me dislike them, though. Marketing practises, lack of contact with the public, recruitment practises... But please, don’t get me started... I think we’re reaching a rather nice conclusion to this thread! :D In any event, as with any aspect of life, I will always think they have room for improvement and chance to become a better business. [/QUOTE]
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