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Why Games Workshop is not a good business
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<blockquote data-quote="Leviatham" data-source="post: 5872556" data-attributes="member: 50740"><p>Several arguments that could be had.</p><p></p><p>If a shop is not giving enough selling a specific product, there are various things to do. Either market the product to reach more people (within the same demographics or expanding it), reduce the overheads (not always possible if one is running at the bear minimum) or expand the product range to explore new avenues.</p><p></p><p>There could be other strategies, but those are the main things that come ot mind right away.</p><p></p><p>Selling other licenses products would support just that, without having to change their branding, or gain knowledge of a different basic product line (marines are marines in RPGs, miniature games, videogames and movies. I'm saying this as illustration, not wanting to limit to just that)</p><p></p><p>You have gone into the shop as someone who is interested in their games. Try going into a shop in another town, or another shop in Edinburgh (if there is any) and ask about something else, or simply tell them you're just browsing, your experience is likely to be very different.</p><p></p><p>If their stores don't have enough space to host more product, they should look into more efficient ways to display stuff. Perpetuating a style of retail that doesn't exploit their product to the best of it's advantage is a mistake in any area of retail.</p></blockquote><p></p>
[QUOTE="Leviatham, post: 5872556, member: 50740"] Several arguments that could be had. If a shop is not giving enough selling a specific product, there are various things to do. Either market the product to reach more people (within the same demographics or expanding it), reduce the overheads (not always possible if one is running at the bear minimum) or expand the product range to explore new avenues. There could be other strategies, but those are the main things that come ot mind right away. Selling other licenses products would support just that, without having to change their branding, or gain knowledge of a different basic product line (marines are marines in RPGs, miniature games, videogames and movies. I'm saying this as illustration, not wanting to limit to just that) You have gone into the shop as someone who is interested in their games. Try going into a shop in another town, or another shop in Edinburgh (if there is any) and ask about something else, or simply tell them you're just browsing, your experience is likely to be very different. If their stores don't have enough space to host more product, they should look into more efficient ways to display stuff. Perpetuating a style of retail that doesn't exploit their product to the best of it's advantage is a mistake in any area of retail. [/QUOTE]
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