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Why Games Workshop is not a good business
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<blockquote data-quote="Cor Azer" data-source="post: 5873330" data-attributes="member: 870"><p>Sorry to be the pedantic nitpicker, but the first mention of 'bad' and 'GW' in the thread was your response to Transbot.</p><p></p><p></p><p></p><p>Admittedly, you're calling their action 'bad' as opposed to them, but since it's such a major part of their business, it is nigh-close to calling them 'bad'.</p><p></p><p>You also, I will note, cast rather dubious honors on them as well. How, exactly, does GW "pro-actively" seek to get rid of the rest?</p><p></p><p>They produce their own product. They wish to sell said product. Some of it is sold through their own stores. Some of it is sol through other gaming stores. To my knowledge, they place no requirements on these other stores as to what other product they can offer for sale.</p><p></p><p>I would argue that the reason you don't see Marvel-branded comic book stores is that comic books are horrendously narrow profit margined as it is. The real big money there is in licenses - hence the continued attempts at television shows and movies.</p><p></p><p>That's not the case in GW's situation. They've had years to build efficiencies into their miniature castings process, and they charge a premium for finished product. They don't have a narrow margin on the models themselves, so they don't need to license out their IP. They do, because some people think they can still make money going that route, but it's such a small part of GW's outlook that spending more money to take advantage of it would negate its benefits.</p><p></p><p>It does dawn on me though, that since English isn't your mother tongue, that a lot of the venom being spewed your way is due to poor wording.</p><p></p><p>In my experience, adding 'not' to a word means 'opposite of', and the opposite of 'good' is 'bad'. So most English speakers, upon seeing 'not good' would think 'bad' rather than 'could be better'.</p><p></p><p>Had you called your piece 'How GW could be better' may have gotten more agreement. I certainly agree. There are plenty of things they could do better (stop hurting my Sisters, please).</p><p></p><p>I still don't agree with your current premise about selling licensed products making them better though, but that falls back into a matter of taste and risk-assessment.</p></blockquote><p></p>
[QUOTE="Cor Azer, post: 5873330, member: 870"] Sorry to be the pedantic nitpicker, but the first mention of 'bad' and 'GW' in the thread was your response to Transbot. Admittedly, you're calling their action 'bad' as opposed to them, but since it's such a major part of their business, it is nigh-close to calling them 'bad'. You also, I will note, cast rather dubious honors on them as well. How, exactly, does GW "pro-actively" seek to get rid of the rest? They produce their own product. They wish to sell said product. Some of it is sold through their own stores. Some of it is sol through other gaming stores. To my knowledge, they place no requirements on these other stores as to what other product they can offer for sale. I would argue that the reason you don't see Marvel-branded comic book stores is that comic books are horrendously narrow profit margined as it is. The real big money there is in licenses - hence the continued attempts at television shows and movies. That's not the case in GW's situation. They've had years to build efficiencies into their miniature castings process, and they charge a premium for finished product. They don't have a narrow margin on the models themselves, so they don't need to license out their IP. They do, because some people think they can still make money going that route, but it's such a small part of GW's outlook that spending more money to take advantage of it would negate its benefits. It does dawn on me though, that since English isn't your mother tongue, that a lot of the venom being spewed your way is due to poor wording. In my experience, adding 'not' to a word means 'opposite of', and the opposite of 'good' is 'bad'. So most English speakers, upon seeing 'not good' would think 'bad' rather than 'could be better'. Had you called your piece 'How GW could be better' may have gotten more agreement. I certainly agree. There are plenty of things they could do better (stop hurting my Sisters, please). I still don't agree with your current premise about selling licensed products making them better though, but that falls back into a matter of taste and risk-assessment. [/QUOTE]
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