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Why Games Workshop is not a good business
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<blockquote data-quote="EmbraCraig" data-source="post: 5873340" data-attributes="member: 6678377"><p>True enough, and if you go into a GW store and ask for a GW product that they don't normally carry stock of, you can order it in (although it's a bit fiddly - what you're actually doing it ordering from their website to get delivered to their shop - not really ideal, and not as helpful as I'd like either).</p><p></p><p>However, if you went in and asked for an RPG, or Privateer Press minis? I'd expect the same response as you get if you went into a branch of New Look and asked them to order a shirt out of H&M, or a PC part from a mac store. Either they'll try to sell you something roughly equivalent that they *do* sell, they'll point you somewhere that does, or you'll get a "Eh... no sorry", with varying degrees of puzzledness/politeness, depending on how on the ball or good at their job they are.</p><p></p><p></p><p></p><p>To be honest, I'm not even really sure that I want to justify what they do too much, I'm just pointing out what GW <em>try </em>to aim for with their stores to give a different viewpoint (Not from fanboyism or anything, just to provide a bit of debate since it's something I know bits about <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink ;)" data-smilie="2"data-shortname=";)" /> )</p><p></p><p>I do know plenty of adults who are into GW games who avoid the shops - that's not exactly a ringing endorsement for them... and I really do hope for GW's sake, people in their head office are regularly having these sorts of conversations too.</p><p></p><p></p><p></p><p>Which is the tactic they do use regularly within their own lines - intro games sell starter boxes, which then encourages people to buy more later. What I'm questioning is whether carrying even the 40k RPG lines would really introduce many more sales. I'm not sure it would.</p><p></p><p></p><p></p><p>I do wonder sometimes about what calibre of applicants GW get for their jobs in the shop. I'd guess the group of people who know the hobby, are happy and able to teach it to new players with enthusiasm, are able to supervise kids sensibly, are actually good at being sales staff, and are willing to work for close to minimum wage are a pretty small group... </p><p></p><p>Maybe they'd be better aiming for really good retail staff and teaching them how to play games and paint? <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink ;)" data-smilie="2"data-shortname=";)" /></p></blockquote><p></p>
[QUOTE="EmbraCraig, post: 5873340, member: 6678377"] True enough, and if you go into a GW store and ask for a GW product that they don't normally carry stock of, you can order it in (although it's a bit fiddly - what you're actually doing it ordering from their website to get delivered to their shop - not really ideal, and not as helpful as I'd like either). However, if you went in and asked for an RPG, or Privateer Press minis? I'd expect the same response as you get if you went into a branch of New Look and asked them to order a shirt out of H&M, or a PC part from a mac store. Either they'll try to sell you something roughly equivalent that they *do* sell, they'll point you somewhere that does, or you'll get a "Eh... no sorry", with varying degrees of puzzledness/politeness, depending on how on the ball or good at their job they are. To be honest, I'm not even really sure that I want to justify what they do too much, I'm just pointing out what GW [I]try [/I]to aim for with their stores to give a different viewpoint (Not from fanboyism or anything, just to provide a bit of debate since it's something I know bits about ;) ) I do know plenty of adults who are into GW games who avoid the shops - that's not exactly a ringing endorsement for them... and I really do hope for GW's sake, people in their head office are regularly having these sorts of conversations too. Which is the tactic they do use regularly within their own lines - intro games sell starter boxes, which then encourages people to buy more later. What I'm questioning is whether carrying even the 40k RPG lines would really introduce many more sales. I'm not sure it would. I do wonder sometimes about what calibre of applicants GW get for their jobs in the shop. I'd guess the group of people who know the hobby, are happy and able to teach it to new players with enthusiasm, are able to supervise kids sensibly, are actually good at being sales staff, and are willing to work for close to minimum wage are a pretty small group... Maybe they'd be better aiming for really good retail staff and teaching them how to play games and paint? ;) [/QUOTE]
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