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Why Games Workshop is not a good business
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<blockquote data-quote="Leviatham" data-source="post: 5873624" data-attributes="member: 50740"><p>If my cat ever hears you say that, you'll be in serious trouble! It's thumbs that separate him from us!</p><p></p><p></p><p></p><p></p><p></p><p>I always add my reasoning or a justification to my doings or thinking (most of the times, at least). It doesn't always avoid cofusion, but it helps sometimes.</p><p></p><p></p><p></p><p></p><p>Actually their targeting techniques is rather clever, I give them that. They provide a safe environment where children enjoy themselves (I consider a child anyone under 16 or 18, depending how immature they are or not). Parents are the ones paying for the toys, and they pay for them because they think their children are participating in an inclusive hobby that makes them happy. They are right.</p><p></p><p>Also children are the ones who get the presents at Xmas, birthdays and the like. Parents probably wouldn't know where to start if they had to go online shopping, and, having taken my nieces out to the shops, the experience of buying something for a child there and then is something that no website will ever beat!</p><p></p><p></p><p></p><p>Not sure about that. At least in my town, a lot of us older gamers go to get our games at the LFGS because we get to see what we buy and I can ask the owner about the product. I can't say how many more people do that or if that attitude can be extrapolated to other towns/countries, but I still think the traditional shop has a lot to offer.</p><p></p><p></p><p></p><p>You are a woman???</p><p></p><p></p><p></p><p></p><p>Efficiency and overstocking are not the same thing. I run away from sports gear shops. There is one in Brighton that makes me feel claustrophobic, with panic attacks and all. I hate it. I am happy to say that they are a BAD BAD shop!</p><p></p><p>Re-arranging shelves and using different method of displaying their goods would allow for a greater variety of goods for sale. They woulnd't have to give up on much of their space, just be better at using it, and being more creative at it too!</p><p></p><p></p><p></p><p></p><p>Exactly. We are at an impasse that we cant really solve.</p><p></p><p></p><p></p><p>Shop windows are quite a secret art. Next time you, or your wife, stop to look at a shop window, think if what you stopped to look at was something you are actually interested in, or just something interesting. When you stop in front of a shop window, other people see you stopping and will feel curiosity. Some will come close, some will walk by, but the effect is there.</p><p></p><p>Not sure they would require more advertising. Again the companies that produce their licenses products do that already, so little else would be needed.</p><p></p><p>Having said that, they could do with some proper marketing campaigns!</p><p></p><p></p><p></p><p>Yep... I'm a paradox!</p><p></p><p></p><p></p><p></p><p>So now imagine what their areas of competency are in GW.... and how competent they might be...</p><p></p><p></p><p></p><p>You are, indeed an enabler. If you were a troll you wouldn't be, but you're actually quite easy to get along with!</p><p></p><p>I wouldn't bring the tar on you.. I am getting to like you! <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p><p></p><p></p><p></p><p>Same difference, really. Without the games,the miniatures would be pointless. Again, the licensed products would be just another way to attract customers. It would be bait, really.</p><p></p><p>This how it worked for me in the photography business. I run a shop and a studio. One of the windows was used to display photographs from our weddings and studio portraiture. I became the photographer for the concert hall in my town and had the privilege of photographing some great bands. I decided to take 1/2 of that window and 1/2 of the other and display some of the photos I took at the concert. People actually started to buy them. Soon after, other photographers asked me if I would sell photos they were taking at flamenco festivals and other music events. I said yes and displayed side by side with mine. I didn't say they were taken by other people until people asked. I just showed photos.</p><p></p><p>Young and not so young people could come to the shop and ask how I took the photos, I showed them. Many bought cameras. Most came back to have their films processed.</p><p></p><p>I think if the same formula were applied to GW games and miniatures, something similar could happen.</p></blockquote><p></p>
[QUOTE="Leviatham, post: 5873624, member: 50740"] If my cat ever hears you say that, you'll be in serious trouble! It's thumbs that separate him from us! I always add my reasoning or a justification to my doings or thinking (most of the times, at least). It doesn't always avoid cofusion, but it helps sometimes. Actually their targeting techniques is rather clever, I give them that. They provide a safe environment where children enjoy themselves (I consider a child anyone under 16 or 18, depending how immature they are or not). Parents are the ones paying for the toys, and they pay for them because they think their children are participating in an inclusive hobby that makes them happy. They are right. Also children are the ones who get the presents at Xmas, birthdays and the like. Parents probably wouldn't know where to start if they had to go online shopping, and, having taken my nieces out to the shops, the experience of buying something for a child there and then is something that no website will ever beat! Not sure about that. At least in my town, a lot of us older gamers go to get our games at the LFGS because we get to see what we buy and I can ask the owner about the product. I can't say how many more people do that or if that attitude can be extrapolated to other towns/countries, but I still think the traditional shop has a lot to offer. You are a woman??? Efficiency and overstocking are not the same thing. I run away from sports gear shops. There is one in Brighton that makes me feel claustrophobic, with panic attacks and all. I hate it. I am happy to say that they are a BAD BAD shop! Re-arranging shelves and using different method of displaying their goods would allow for a greater variety of goods for sale. They woulnd't have to give up on much of their space, just be better at using it, and being more creative at it too! Exactly. We are at an impasse that we cant really solve. Shop windows are quite a secret art. Next time you, or your wife, stop to look at a shop window, think if what you stopped to look at was something you are actually interested in, or just something interesting. When you stop in front of a shop window, other people see you stopping and will feel curiosity. Some will come close, some will walk by, but the effect is there. Not sure they would require more advertising. Again the companies that produce their licenses products do that already, so little else would be needed. Having said that, they could do with some proper marketing campaigns! Yep... I'm a paradox! So now imagine what their areas of competency are in GW.... and how competent they might be... You are, indeed an enabler. If you were a troll you wouldn't be, but you're actually quite easy to get along with! I wouldn't bring the tar on you.. I am getting to like you! :) Same difference, really. Without the games,the miniatures would be pointless. Again, the licensed products would be just another way to attract customers. It would be bait, really. This how it worked for me in the photography business. I run a shop and a studio. One of the windows was used to display photographs from our weddings and studio portraiture. I became the photographer for the concert hall in my town and had the privilege of photographing some great bands. I decided to take 1/2 of that window and 1/2 of the other and display some of the photos I took at the concert. People actually started to buy them. Soon after, other photographers asked me if I would sell photos they were taking at flamenco festivals and other music events. I said yes and displayed side by side with mine. I didn't say they were taken by other people until people asked. I just showed photos. Young and not so young people could come to the shop and ask how I took the photos, I showed them. Many bought cameras. Most came back to have their films processed. I think if the same formula were applied to GW games and miniatures, something similar could happen. [/QUOTE]
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