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Message: <blockquote data-quote="Clint_L" data-source="post: 9596033" data-attributes="member: 7035894">OSR books never got big. Not in a sense that would make a difference to WotC. We are talking tiny fractions of D&D sales.So, I'm a "master grognard," going by the OPs definitions (which I quite like!). But the OP relies on an awful lot of anecdotal assumptions, so it's hard to know what to do with it.From a marketing point of view, all other things being equal, a younger customer is a lot more valuable than an older one, especially when we are talking decades older. Because they obviously have a lot more purchasing left in front of them. And the OP is very focused on physical books, but I suspect that WotC is more interested in the sales of things like DDB subscriptions, digital books, and licensed video games, and I suspect these skew younger.On the other hand, the argument that older players might have a lot of value-added is not without merit. I'm probably a best-case scenario customer for WotC. I buy a lot of their books, all in digital form with occasional hard copy as well, I have a master tier subscription to DDB, and I run a club that brings in younger players. I spend a ton of money on this hobby...but only a fraction of it actually goes to WotC. Most of it is other games, miniatures, and so on. And there are a lot of grognards who barely buy anything from WotC because they're good; for years they've had the version of D&D that they love.I dunno. I think we grognards are somewhat important, and I also think WotC pays heed to us. But I don't think we should overrate our importance. The marketing will continue to prioritize the youth, and the only consolation is that one day it'll be their turn to complain about it.</blockquote>

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