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Why has WotC stopped posting on ENWorld?
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<blockquote data-quote="tomBitonti" data-source="post: 6312843" data-attributes="member: 13107"><p>I'd be careful about services like SnapChat, which may hold content longer than folks presume. Or, the content may simply be held by the recipient. Generally, content put into any public space is outside of one's control, and few assumptions should be made as to how long it will persist. (Or rather, assume that the information persists for a long time.)</p><p></p><p>While one does not expect the Hasbro CEO to stop by for a chat, that doesn't mean that <em>someone</em> at Hasbro might not do so. The difference in scale puts a different person in the role; the role doesn't disappear. Though, scale does create a problem in that information provided from Hasbro will be subject to many many controls, essentially preventing most employees from saying much of value. The Paizo CEO could have a more or less candid talk. An intermediate employee at Hasbro definitely could not. (That is not to say that the Paizo CEO is not subject to the same controls. Rather, the scale makes it hard to encapsulate enough authority in a single person to provide efficient communication.)</p><p></p><p>I've found channels such as Twitter to be used to create distance and to limit interactions. This seems to have been done, for example, by Blizzard, to create a (mostly) unidirectional channel for providing information about Warcraft. Twitter can provide short sound bites, but is rather insufficient for detailed information or for much of a dialog.</p><p></p><p>From what I've seen, companies will have <em>some</em> plan for how they communicate with their customers and the marketplace, and the qualities of the communication follow directly from the plan and its execution. That is, if Hasbro doesn't post on a particular forum, that is by intent. (If it is not by intent, then they are rather failing as an organization.) To be fair, a combination of Twitter (or similar) messaging plus a web page providing announcements, works pretty well for getting out information. The question becomes how and to what degree to be interactive.</p><p></p><p>Thx!</p><p></p><p>TomB</p></blockquote><p></p>
[QUOTE="tomBitonti, post: 6312843, member: 13107"] I'd be careful about services like SnapChat, which may hold content longer than folks presume. Or, the content may simply be held by the recipient. Generally, content put into any public space is outside of one's control, and few assumptions should be made as to how long it will persist. (Or rather, assume that the information persists for a long time.) While one does not expect the Hasbro CEO to stop by for a chat, that doesn't mean that [i]someone[/i] at Hasbro might not do so. The difference in scale puts a different person in the role; the role doesn't disappear. Though, scale does create a problem in that information provided from Hasbro will be subject to many many controls, essentially preventing most employees from saying much of value. The Paizo CEO could have a more or less candid talk. An intermediate employee at Hasbro definitely could not. (That is not to say that the Paizo CEO is not subject to the same controls. Rather, the scale makes it hard to encapsulate enough authority in a single person to provide efficient communication.) I've found channels such as Twitter to be used to create distance and to limit interactions. This seems to have been done, for example, by Blizzard, to create a (mostly) unidirectional channel for providing information about Warcraft. Twitter can provide short sound bites, but is rather insufficient for detailed information or for much of a dialog. From what I've seen, companies will have [i]some[/i] plan for how they communicate with their customers and the marketplace, and the qualities of the communication follow directly from the plan and its execution. That is, if Hasbro doesn't post on a particular forum, that is by intent. (If it is not by intent, then they are rather failing as an organization.) To be fair, a combination of Twitter (or similar) messaging plus a web page providing announcements, works pretty well for getting out information. The question becomes how and to what degree to be interactive. Thx! TomB [/QUOTE]
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