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Message: <blockquote data-quote="TheYeti1775" data-source="post: 2420416" data-attributes="member: 20914">The biggest issue from reading all 11 pages, is pricing.You have a couple of camps of thought here.1. Save at any cost.2. Browse the store, buy online.3. Save but if only $1-2 difference most likely buy it in the store.4. Store only, because no credit card for online purchasing.5. Store only.6. No Store local.7. Local Store is terrible.8. Savings to great to pass.Camp 1 - Maybe they can't afford to buy every supplement at full price.  But guess what they can afford 2 for the price of one.  For those in this camp it is too hard to ignore the $12-15 savings on the overall cost.  Can you blame them, figure the 'target' consumer for this product is 12-30.  So either the parent is buying or the consumer is just starting life and paying their own way.  Anyone that's been to college or in the Military knows the Raman Diet and that it goes good when cooked in beer.Camp 2 - Considered the storekeeps nightmare.  But I present this, would you not go around to several different dealerships to buy your car?  What is Dealer One, had a car you wanted.  So does Dealer Two.  Dealer One has a track to try the car out on, Two only has around the block.  Dealer One has free coffe and doughnuts, with other car lovers to talk with.  Dealer Two doesn't.  Dealer One is 10 miles further down the road than Dealer Two.  Dealer One charges $5,000 more for the same vehicle.  Which one are you shoping at, even though you browsed both.Yes it is low, as far as taking up your time.  But guess what, he probably did buy the books online.  Because he had them in hand, and your store didn't take that credit card (personnally I prefer to use cash).  So he gets home and comes to the realization, he doesn't need them right away.  And Amazon will take his card, so order them online.  Forget about having to get back up and drive into town to pay more.Camp 3 - This is the camp I fall into.  If I'm at the store, they have what I want and when I want it, I will most likely buy it.  Most of those in this camp are impluse buyers.  If there is only a dollar or two, and I'm already in the shop, heck why not.Camp 4 - This camp is two parts.  Part 1: This will be your younger crowd.  They save and pinch their money worse than Camp 1.  Generally they will only be buying "core" books and not many of your extra goodies.  Part 2: This will just be people that don't have Credit Cards for numerous reasons.  They will frugally shop but they will buy, just not much.  Generally they have already done the research on what they are buying as well, or it is a complete impluse buy.Camp 5 - These are the LGS dream, they are loyal unquestioningly.  They only buy from the store for various reasons.Camp 6 - Easily explained why they go online.Camp 7 - LGS is terrible.  A lot of stores fall into this category unfortunately.  It could be crowded (no space to move in, not because of people), the staff could just plain suck.  It could be any number of factors.  It could because of the smelly fat guy at the register sleeping half the time your in the store (Those that live near me, will probably know the store I talk about on that one.).Camp 8 - Then that leaves the too good of a deal crowd.  I'm sure like me numerous individuals balked at the $100 price tag on WLD.  Guess what the games stores still sell it for $100, Amazon has it marked at $60.  Sorry $40 isn't worth it to me, for that I could order 2 other books off Amazon.  And if I'm a member of their program it puts me that much closer to those free $$$ on Amazon.So all and all, I have one real question for you LGS owners.If Amazon can sell it for $15 less, what's to stop you from buying 10 copies from them and selling them for $5 more?  He!! use their free shipping, you get to offer a savings off the cover price and still get to make that small margin.</blockquote>

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