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Why I think all publishers should releases teasers.
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<blockquote data-quote="Strutinan" data-source="post: 584559" data-attributes="member: 9267"><p>I released a teaser of the Psionics Companion, everything through Chapter 1, and it was the best marketting decision I could have made! It was also the WORST management decision I could have made.</p><p></p><p>The teaser kept disappointed customers to a minimum, while giving "maybe" customers a chance to go "wow" and zip over to RPGNow.com to buy the full thing. In that light: VERY good decision.</p><p></p><p>Unfortunately the teaser aslo hogs up so much of my bandwidth at Geocities that my website goes down on a fierly regular basis now. It wasn't so noticible before, when I was just getting started. Now that I've done 10 times the traffic in the past month than I did in the previous TWO YEARS, the site is going down every other day. In that light: INCREDIBLY bad decision.</p><p></p><p>The lesson everybody take from this? Release teasers, it is a wonderful way to promote customer friendliness, just make sure that your site can handle the resulting upswing in traffic!</p></blockquote><p></p>
[QUOTE="Strutinan, post: 584559, member: 9267"] I released a teaser of the Psionics Companion, everything through Chapter 1, and it was the best marketting decision I could have made! It was also the WORST management decision I could have made. The teaser kept disappointed customers to a minimum, while giving "maybe" customers a chance to go "wow" and zip over to RPGNow.com to buy the full thing. In that light: VERY good decision. Unfortunately the teaser aslo hogs up so much of my bandwidth at Geocities that my website goes down on a fierly regular basis now. It wasn't so noticible before, when I was just getting started. Now that I've done 10 times the traffic in the past month than I did in the previous TWO YEARS, the site is going down every other day. In that light: INCREDIBLY bad decision. The lesson everybody take from this? Release teasers, it is a wonderful way to promote customer friendliness, just make sure that your site can handle the resulting upswing in traffic! [/QUOTE]
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Why I think all publishers should releases teasers.
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