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Message: <blockquote data-quote="rogueattorney" data-source="post: 5304486" data-attributes="member: 17551">People who weren't around in that time period just don't understand how infused into pop culture D&D was at that time period.It's why I always scoff at WotC reps who cite how 3/4e hard back sell compared to 1e hardbacks.  I notice they never mention the D&D box set side of the equation.  From 1977 to 1990, millions of millions of millions of those thing were sold in toy and hobby shops nationwide.A substantial majority of D&D players between the ages of about 48 and 28 learned to play with one of the three boxes, with the red Mentzer/Elmore box being the one sold for the longest with the largest print runs.  It still may be to this day that a majority of active D&D players learned to play D&D with one of those boxes.  I don't think it's going out on too far of a limb to conjecture that a majority of lapsed D&D players learned to play with one of the D&D Basic sets, with a good number of those being people for whom that was one of the very few D&D products they ever owned.  I don't think there's any doubt that it's that group that WotC is going for with the new Essentials box.Of course, the cynic in me wonders how some of those lapsed players are going to react when they open up the set to see a game they can barely recognize as the game they played when they were kids, and thinks that maybe WotC would have a better chance of capturing that old market if they actually produced a game more like the one those lapsed players knew and liked.  But that's just me being cynical.</blockquote>

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