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<blockquote data-quote="Dragon Snack" data-source="post: 4549356" data-attributes="member: 9810">See, every time I see this brought up, nobody seems to mention Auggie's, the cut throat online DDM singles seller...A couple of years back WotC DID threaten to put him out of business - because HE DIDN'T HAVE A BRICK AND MORTAR STOREFRONT.&nbsp; Now, he's still happily selling today so he worked around it, but by his own admission he was violating WotC's terms about having a B&amp;M storefront (all he had was a flea market stall).&nbsp; So, for all the &quot;WotC would never do that!&quot; folks, well, they did want to at one point...Why?&nbsp; Because cut rate internet retailers can depress the perceived value of a companies product because they offer the product at a lower than normal price, making MSRP a bit of a joke (how many people actually paid US$105, plus tax, for the 4.0 core book set?).&nbsp; Now, the customers love the deals and the company loves the sales, so it's not like it's going anywhere anytime soon - but when the owner of a LGS decides to order from Amazon because even he can't beat their deal buying from his distributor (as at least one told me he was going to), that's when it's probably gone too far...</blockquote>

[QUOTE="Dragon Snack, post: 4549356, member: 9810"] See, every time I see this brought up, nobody seems to mention Auggie's, the cut throat online DDM singles seller... A couple of years back WotC DID threaten to put him out of business - because HE DIDN'T HAVE A BRICK AND MORTAR STOREFRONT. Now, he's still happily selling today so he worked around it, but by his own admission he was violating WotC's terms about having a B&M storefront (all he had was a flea market stall). So, for all the "WotC would never do that!" folks, well, they did [i]want to[/i] at one point... Why? Because cut rate internet retailers can depress the perceived value of a companies product because they offer the product at a lower than normal price, making MSRP a bit of a joke (how many people actually paid US$105, plus tax, for the 4.0 core book set?). Now, the customers love the deals and the company loves the sales, so it's not like it's going anywhere anytime soon - but when the owner of a LGS decides to order from Amazon because even he can't beat their deal buying from his distributor (as at least one told me he was going to), that's when it's probably gone too far... [/QUOTE]

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