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General Tabletop Discussion
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Why Miniatures are Randomized
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<blockquote data-quote="Jefe Bergenstein" data-source="post: 3283618" data-attributes="member: 31506"><p>Anytime you increase the price of a product, you limit the number of people buying it. When you combine 2 niche products (minis and pblished adventures), you have an even smaller target audience. </p><p></p><p></p><p></p><p></p><p>WOTC isnt interested in dealing with orders that small. People just dont seem to grasp that when they say things like "WOTC could sell warband packs online if stores wouldnt order". Chasing that extra thousand bucks or so inst in their best interest. WOTC doesnt care if something will make money, it has to make a LOT of money to justify the opportunity cost of resources that could be better allocated in different areas.</p><p></p><p></p><p></p><p>Again, why waste time and effor ton a product that wont guarantee more money for less effort? Say they go through the hoops to get them made (different colors = different plastic = more cost), packaged, distributed, etc. They might make marginally more money than they do now, but for a considerable amount more effort. Its just not worth their time. Another thing to consider is that little green army guys have a winder appeal than D&D figures, so benefit from more economy of scale in production. Also, I'm pretty sure that those guys now cost a lot more than a dollar for a hundred of them. A quick search resulted in this web site.</p><p><a href="http://www.plastic-army-men.com" target="_blank">http://www.plastic-army-men.com</a></p><p>And it appears its about 12 dollars for a hundred, which matches what I recall last time I looked in that section for animals/bugs to use w D&D. Factor in the additional costs for WOTC, and I dont know if you'd be saving much more over buying them on the secondary market.</p></blockquote><p></p>
[QUOTE="Jefe Bergenstein, post: 3283618, member: 31506"] Anytime you increase the price of a product, you limit the number of people buying it. When you combine 2 niche products (minis and pblished adventures), you have an even smaller target audience. WOTC isnt interested in dealing with orders that small. People just dont seem to grasp that when they say things like "WOTC could sell warband packs online if stores wouldnt order". Chasing that extra thousand bucks or so inst in their best interest. WOTC doesnt care if something will make money, it has to make a LOT of money to justify the opportunity cost of resources that could be better allocated in different areas. Again, why waste time and effor ton a product that wont guarantee more money for less effort? Say they go through the hoops to get them made (different colors = different plastic = more cost), packaged, distributed, etc. They might make marginally more money than they do now, but for a considerable amount more effort. Its just not worth their time. Another thing to consider is that little green army guys have a winder appeal than D&D figures, so benefit from more economy of scale in production. Also, I'm pretty sure that those guys now cost a lot more than a dollar for a hundred of them. A quick search resulted in this web site. [url]http://www.plastic-army-men.com[/url] And it appears its about 12 dollars for a hundred, which matches what I recall last time I looked in that section for animals/bugs to use w D&D. Factor in the additional costs for WOTC, and I dont know if you'd be saving much more over buying them on the secondary market. [/QUOTE]
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