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Message: <blockquote data-quote="Technik4" data-source="post: 969982" data-attributes="member: 7211">Bear in mind that the best-selling book of any setting is always the core setting book. This is the entire idea behind WotCs philosophy. They allow a setting they own to be leased out (ala Wheel of Time) but they retain rights to make the first book. As the first book sells the most, WotC takes the lion's share of the sales for that book. Hence, 1-shot settings like OA, Ghostwalk, Wheel of Time, etc are very profitable to WotC (while pleasing fans). Additionally, afterwards if they hand over the liscence, fans are even more pleased by the continuation of their favorite setting. As long as the company who is given the liscence can make enough money to keep themselves in business, everyone wins.This analysis does not explain why there has not been a Greyhawk Setting book up until now. I would bear in mind that all of the "core" books are usually defaultly set in Greyhawk, like the splatbooks. This is because any supplements are written with the intent that you only have the core 3 books (or in the case of Forgotten Realms, the core books and FRCS), an admirable way of doing business.Technik</blockquote>