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Message: <blockquote data-quote="Jester David" data-source="post: 7467739" data-attributes="member: 37579">It's not that Magic the Gathering is more popular than D&D. They probably have fairly close numbers of players. It's that Magic makes waaaay more money. Because every player needs to invest rather than just one per table, and the more you invest the better your deck. And the profit margins are just that much higher, as the production costs of Magic are so low.Why the crossover product?I imagine the reason is that campaign settings are highly desired but typically don't actually sell that well. Because half the audience plays homebrew and gives zero effs about other worlds. And a remaining quarter plays FR and/or whatever the setting of the prepublished adventure is. So right away a non-FR world that is not the focus of adventures is going to sell a fractional amount compared to any other book.Going to a Magic plane opens up another audience. So in addition to the D&D players, it might also sell to the Magic players who could want it for the lore and not the rules. Offsetting the reduced sales compared to generic accessories.</blockquote>