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Message: <blockquote data-quote="Herschel" data-source="post: 5354327" data-attributes="member: 78357">Except there really are no 30-year customers for WotC. They've "only" had the D&D brand since 3E for one thing. For another, many people either skipped entire editions or didn't go beyond certain others. All the people still playing OD&D/1E/2E aren't really WotC customers at all unless they come back with 4E, Essentials or some later product. Scads of people simply skipped 3E and came back with 4E. Another group stopped with 3E (just like every other previous edition).  The only 30-year customers of D&D (the brand) are playing 4E and in their 40s or older (and many with overwhelming competition for their free time).  Not exactly a fertile vista of new gamers to grow an industry.</blockquote>