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Message: <blockquote data-quote="eyebeams" data-source="post: 3349822" data-attributes="member: 9225">Because it's a marketing ploy that costs the company nothing and encourages RPG players to pick up minis, and not minis players to play the RPG. Read Hasbro's annual and quarterly reports some time. The D&D RPG is greatly downplayed. WotC profits are attributed to cards, minis and publishing, not the D&D RPG per se. If anything, its relationship with the brand is becoming more like the difference between comic book characters as brands and the comics they appear in. I don't think it's at Marvel's level where comics provide 2% of the income or anything, though.This is what I heard about 3.5 when it was trumpeted as being Not a Big Deal in response to grumblings about having to update so soon. Plus, 160 pages is actually plenty of room when presented with SRD-style brevity, which I think it'll probably do before adding the odd sidebar about how certain rules meant certain things all along.</blockquote>