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Message: <blockquote data-quote="Vrecknidj" data-source="post: 3892361" data-attributes="member: 7301">I don't know anything about retail businesses, so, take this with that proviso.I would open at the end of August.  I know this means after 4e comes out.  But, here's my reasoning.1) You have colleges nearby, so summer will be slower than the rest of the year.2) GenCon is in August, so there's some buzz.3) In September, the college kids come back and haven't yet realized they have to study instead of play D&D.4) You'll have about two months before the holiday shopping season starts, so you get a bit of a look at what a normal month might look like, but, right before some income gets going.5) You can run the Worldwide Game Day stuff in November to move from the excitement of the opening into said holiday shopping season.If you can't pay your bills by February, then, you know it's time to close, and you haven't invested too much.  After all, the holiday shopping season should give you a solid cash boost to help sustain you through January and February.  If it doesn't, you'll know the shop probably won't keep itself running.  If it does, you can push through and see if you can survive the summer.  Even if you barely make it through summer, if you make it, you'll be okay because of the next holiday season.Oh, and I'd open up an eBay store to move excess product that doesn't move from your physical location.Dave</blockquote>