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Message: <blockquote data-quote="Celebrim" data-source="post: 3486567" data-attributes="member: 4937">Pick up an introductory text book on engineering economic analysis.  The basic idea is that the value of money changes over time (generally speaking, it is almost always less valuable in the future).  For example, increases in wages paid to workers for the same work tends to reduce the value of money, since those increases are offset by increases in the prices of goods in services sold in order to pay for those wage increases.  Since the government gathers alot of data on tracking the annual change in the value of money, its easy to compute how much more valuable a dollar was 30 years ago compared to now.  If you're really interested, I can get some formulas for you.Actually, it ends up working the other way around.  At least in the USA, marketing in the '70's, '50's, and '30's was much more powerful and effective than marketing today.  There are several reasons for that.  First, when it comes to leisure activities, the USA is much less of a single culture today, and is instead broken up into numerous cultural groups - role-playing gamers, for example.  There hasn't been anything like a real fad in the USA since the early '80's.  There has for example, never been a TV show that was nearly the institution of 'I Love Lucy' in the 1950's, and never will be again.  Secondly, there is simply a glut of entertainment options and marketing in the USA.  It's impossible to pay attention to everything that is out there, and from a marketer's prespective no marketing media is nearly as effective as it once was because there isn't as many people paying attention to it.  Network TV is competing with cable TV and video games and even things like youtube.  Newspapers are competing with talk radio, and the internet.  The mainstream press is competing with bloggers as content filters.  Movies are competing with TV and at home video.  Thirdly, the US public has become much more jaded when it comes to marketing.  They simply don't trust the marketters any more.  They are much more likely to be influenced by word of mouth than any form of advertising, because they mostly just subconsciously filter advertising out of thier perceptions.  Marketers have to get bigger and flashier and more sophisticated just to get slightly worse results than they used to, and at that point, the American public is usually willing to pay a little bit extra to get no advertising at all.</blockquote>

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