Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
White Dwarf Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Nest
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions, OSR, & D&D Variants
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
EN Publishing
Twitter
BlueSky
Facebook
Instagram
EN World
BlueSky
YouTube
Facebook
Twitter
Twitch
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions, OSR, & D&D Variants
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Upgrade your account to a Community Supporter account and remove most of the site ads.
Community
General Tabletop Discussion
*Dungeons & Dragons
Wizards of the Coast Head Explains Benefits to D&D Franchise Model
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Eyes of Nine" data-source="post: 9751206" data-attributes="member: 99786"><p>Everything you say is true, and actually contradicts none of what I said - yay! </p><p></p><p>Everything Baldman and Pastimes done is at a tactical "on the ground" level. And if I was WotC, I would continue to be clear to those partners that the value they are delivering to their respective imprints was huge, and thank you.</p><p></p><p>Whereas I'm more thinking about WotC having a brand festival, wherein many different folks do various things related to their brands - folks like Baldman, Pastimes, etc. In fact, they don't even have to do more than say "hey, Destination Concepts/Encore/ASM Global - put on something that advances our brand with our core market, as well as does outreach to these other 3 adjacent markets". They will make money. BUT - they have already proven they don't want to spend their marketing dollars in that specific way beyond the Baldman/Pastimes method of participating in other brand's events. Which is fine. Short-sighted or small-minded or quarterly-profit driven? In my opinion, yes. For a brand that depends so much on in-person interaction, one would think that would be one of their pillars to build their company on (again, that was Peter Adkison's vision). But the bean counters think "real-world is dead - long live the digital realm!".</p><p></p><p>Ah well, it is what it is.</p></blockquote><p></p>
[QUOTE="Eyes of Nine, post: 9751206, member: 99786"] Everything you say is true, and actually contradicts none of what I said - yay! Everything Baldman and Pastimes done is at a tactical "on the ground" level. And if I was WotC, I would continue to be clear to those partners that the value they are delivering to their respective imprints was huge, and thank you. Whereas I'm more thinking about WotC having a brand festival, wherein many different folks do various things related to their brands - folks like Baldman, Pastimes, etc. In fact, they don't even have to do more than say "hey, Destination Concepts/Encore/ASM Global - put on something that advances our brand with our core market, as well as does outreach to these other 3 adjacent markets". They will make money. BUT - they have already proven they don't want to spend their marketing dollars in that specific way beyond the Baldman/Pastimes method of participating in other brand's events. Which is fine. Short-sighted or small-minded or quarterly-profit driven? In my opinion, yes. For a brand that depends so much on in-person interaction, one would think that would be one of their pillars to build their company on (again, that was Peter Adkison's vision). But the bean counters think "real-world is dead - long live the digital realm!". Ah well, it is what it is. [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*Dungeons & Dragons
Wizards of the Coast Head Explains Benefits to D&D Franchise Model
Top