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Message: <blockquote data-quote="Von Ether" data-source="post: 8772015" data-attributes="member: 15582">Ideally, the marketeer should be more up to snuff, but it rarely happens. Mostly because in that sort of marketing, you want your client (the real estate company) to approve quickly it so you can spend more time reaching out to the press. Speaking of the 90s, I heard the story of a reporter who was so upset they had to cover a sci-fi con they pretty much did a "look at these freaks" hit piece. A group of the fans and writers, then set up a faux tech start up and specifically requested the reporter cover it. After they got the story published, the fans outed the reporter's sloppy fact checking.</blockquote>