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<blockquote data-quote="Clint_L" data-source="post: 9616639" data-attributes="member: 7035894">I do think licensing is important to them, but I don't think it's huge. The movie, good as it is, was a bust, and now there's a TV show that I am sure they are hoping does some things, but that's not something they can plan around. Selling t-shirts at Old Navy, branded socks and coffee mugs and so forth is cheap for them, you're right, but doesn't seem to be a massive revenue stream (again, barring a blue moon event like BG3), and from what we've seen they are still largely reliant on books.This has always been the issue with D&amp;D: you can basically play it for free, or with a few books and some dice at most. And that's still how lots of folks basically play it. DDB is all about making it easy for folks to get attached to a digital ecosystem so you're likely to buy more books that are immediately integrated right into your experience. Maps works really, really well for that strategy, because now if you buy, say Vecna: Eve of Ruin through DDB you immediately get every magic item ready to be added to the digital character sheets, every monster ready to use with the Encounter Builder, and every map ready to go. Plus some extra swag like themed dice and character sheet backgrounds.So if you're using DDB, Maps makes it so that you can pick up an adventure and start playing. Sigil offered something similar, but less integrated with DDB and a lot more complicated to use. Obviously the vision was to make it as intuitive and integrated as Maps, but that was just not going to happen while also offering the complexity needed to make it it's own revenue stream.</blockquote>

[QUOTE="Clint_L, post: 9616639, member: 7035894"] I do think licensing is important to them, but I don't think it's huge. The movie, good as it is, was a bust, and now there's a TV show that I am sure they are hoping does some things, but that's not something they can plan around. Selling t-shirts at Old Navy, branded socks and coffee mugs and so forth is cheap for them, you're right, but doesn't seem to be a massive revenue stream (again, barring a blue moon event like BG3), and from what we've seen they are still largely reliant on books. This has [I]always[/I] been the issue with D&D: you can basically play it for free, or with a few books and some dice at most. And that's still how lots of folks basically play it. DDB is all about making it easy for folks to get attached to a digital ecosystem so you're likely to buy more books that are immediately integrated right into your experience. Maps works really, really well for that strategy, because now if you buy, say Vecna: Eve of Ruin through DDB you immediately get every magic item ready to be added to the digital character sheets, every monster ready to use with the Encounter Builder, and every map ready to go. Plus some extra swag like themed dice and character sheet backgrounds. So if you're using DDB, Maps makes it so that you can pick up an adventure and start playing. Sigil offered something similar, but less integrated with DDB and a lot more complicated to use. Obviously the vision was to make it as intuitive and integrated as Maps, but that was just not going to happen while also offering the complexity needed to make it it's own revenue stream. [/QUOTE]

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