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Message: <blockquote data-quote="R_J_K75" data-source="post: 8137981" data-attributes="member: 6921294">Cant remember where I saw it but it was on TV within the few last years.  Anyhow you are correct that iirc from that program a huge amount of a movie theaters revenue is from concessions and not ticket sales. Even before the pandemic more VOD/PPV movies that just released or werent even in the theater yet were available for $19.99 at home.  Now that cost is even cheaper in some cases.  For example, I rented "Stardust" for $6.99 last week, (wasnt worth even the $6.99).  As people change the way they consume movies I think theaters are going to have to change their business model post-pandemic to compete.  But I dont follow the industry numbers enough to know if they were down pre-pandemic, Im basing my opinion on my viewing habits and friends of mine.</blockquote>